How many times have you heard: “you get what you pay for?”  I can remember my Grandmother saying that over and over again.

We are not sure where the quote actually came from, but I am finding more and more people want value, a positive experience, and service. Isn’t that what everyone in business promises to provide and deliver in a cost effective, excellent and timely manner?

I encounter this at times: “Sue, I love your company and the speakers you represent, but we can’t afford you!”  Ever heard that, or said it to a someone else, maybe even me?  When I hear it, I have to first think, “what are they really saying” before I respond. I have found in my many years of sales and marketing that usually it is not about the money at all!

People and companies can always find the money when their deepest desires are met! However, when hearing that statement how many of us will take the time to ask, “tell me more about why you feel that way?” to see if we have even uncovered their deepest desire, or addressed it clearly enough? Or do we just smile, feel rejected or even say: “you get what you pay for” and walk away?

Building a business is all about relationships, knowing your target markets, and being willing and confident enough to do the best you can, provide great value, overcome objections, and handle rejections well so you can move on no matter the choice of others!

Challenge for you:  is your business model based on value or fees first?  How do you position yourself so value is the main thing that people want to come to you for,
regardless of your fee?  It’s key to your success!

As Founder/CEO of Remarkable! A Speakers Bureau Sue Falcone knows from experience how stressful finding the right speaker can be! Sue is passionate and dedicated to bringing customized and personalized services to her clients by providing experienced and accredited professional speakers, and a stress- free experience when working with her or a member of her team. Contact her at 888-766-3155 and she will help you get started to creating a Remarkable event!

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