WELCOME TO THE FUTURE OF FUTURISM AND TRENDS FORECASTING
RETHINKING MARKET RESEARCH AND COMMUNICATIONS IN A POST-PANDEMIC WORLD
Classical approaches to researching and discussing future trends still have a place and purpose. But in a world of growing change and uncertainty, where historical data is often a poor predictor of future performance, and the pace of disruption only continues to accelerate, it’s no secret: Time is increasingly of the essence.
Given that all we’re routinely called upon to absorb more information, address newer and more novel challenges, and make more meaningful decisions more frequently than ever, it’s become clear that working professionals need a way to make sense of emerging trends and technology faster.
Put simply: A new methodology for exploring and discussing the impact of future trends is called for.
– Futuristic trends and technologies are every bit as much a part of pop culture today as music, movies, and TV shows…so why do we often make them so dull and difficult to comprehend?
– We also have access to more creative tools than ever – if our approach to exploring and researching the world around us is so futuristic, why do we keep using 30 year-old methods to communicate?
THERE HAS TO BE A BETTER WAY
SIMPLER IS BETTER: WELCOME TO THE AGE OF POP FUTURE
Enter Futurist Thinking 3.0 – aka POP FUTURE™, a faster, friendlier, and more approachable method of business and trend forecasting, which challenges us to put future trends in a more intuitive and welcoming context that audiences of all backgrounds and skill levels can understand.
POP FUTURE – which provides a clear and simple framework for learning to Think Like a Futurist™ and leveraging principles of micro-learning to communicate ideas in literally seconds – is designed to help accelerate learning and teach anyone to become more future-literate.
After all, attention spans are shrinking, and there are 1001 ways to capture audiences’ attention these days: Zero of which include snooze-inducing PowerPoints, boring meetings, and oversized market research reports.
HOW POP FUTURE WILL REDEFINE THE FUTURE OF LIFE AND WORK
Who says that business intelligence + insight has to come in the form of a 100-page market research report?
Where is it written in stone that workforce training and development needs to be dry and off-putting?
What rule states that business presentations must always prove dull and formulaic?
BZZT! Sorry – the way we see it, simpler is better.
WHY TAKE HOURS TO COMMUNICATE WHAT YOU CAN SAY IN SECONDS?
POP FUTURE CAN HELP YOU GET THE MESSAGE ACROSS FASTER + MORE EFFECTIVELY
PUTTING FUTURE TRENDS AND TECHNOLOGY IN CONTEXT
The average human attention span is now 8 seconds – to put things in perspective, a goldfish’s is 9 seconds by comparison.
In a world of rapidly-shrinking schedules and increasing distractions, POP FUTURE challenges us to consider: In the same way that songwriters and musicians use fun and catchy references or unique callouts and audiovisual gags as a way to make concepts seem engaging and familiar, how can we use creativity, wit, and insight as a similar way to grab audiences’ attention? And, for that matter, to quickly convey complex concepts by using these interest- and attention-grabbing hooks as a form of mental shorthand?
POP FUTURE provides a way to communicate about and raise awareness for future-focused topics by using clever and creative ways to rapidly communicate their message and stand out at a glance.
MAKING POP FUTURE WORK
Just a few of several strategies that this fresh approach to futurism advocates taking for getting the message across:
CREATIVITY – Repackaging or representing familiar concepts in new forms (i.e. via eye-catching animations or snappy infographics) or adding a clever twist to a familiar formula.
URGENCY – Speaking to a pressing need or problem, such as how to effectively respond to shifts in customer purchasing habits and organizational behavior due to COVID-19.
HUMOR – Using offbeat approaches or silly takes on common topics to approach otherwise dry subjects from original angles.
TIMELINESS – Attaching your insights to a topical news hook that is currently trending, allowing you to piggyback on heighted public attention.
TEAMWORK – Combining forces with like-minded businesses, brands, and influencers to team up on crossover efforts, or partner in clever ways.
FUNCTIONALITY – Introducing unique hooks (whether practical or for purposes of generating publicity), innovative capabilities, or a fresh spin on ways to interact with your offerings.
Therein lies the challenge: How will you practice the art of POP FUTURE to more effectively get your message across – and get others talking?
As a general rule for those looking to find winning solutions here, the process starts by asking yourself a simple question: What makes your subject so fascinating and different – and why is it crucial to be aware of? And, of course, following it up by considering:
What 1-3 key insights are you hoping to convey?
– Which fun or familiar references can you use to quickly grab others’ attention and put any given topic in context?
– What audiovisual, interactive, or other original elements can help you stand out and get your message across at a glance?
– And how can you share key insights or actionable information in a more engaging and bite-sized form?
Learning to use POP FUTURE to communicate new concepts can not only help you put all many of today’s most impactful new trends and technologies in a more engaging and user-friendly context that audiences of all skill levels can appreciate and understand.
It can also help you boost learning and retention – and more rapidly equip audiences with the tools and insights that they need to succeed in the years ahead.
After all, the pace of change and disruption is only going to continue accelerating in coming years, and futurism will only continue to become an increasingly critical skill for working professionals to master.