Whether you are a professional paid speaker, or a volunteer at your local community group; what do your audiences expect, need, and want to see from you?

There are 3 basic needs that have not changed, however how you choose to communicate and meet them is where we are headed!

Whether face to face, interacting on social media, or through your distinct writings; audiences still need to feel valued, learn something new, and be engaged and challenged.

With an ever changing world what will it take to reach them?  Suggest you take a trip outside your space and focus on what people look like, what they are interested in doing, and listen to how they interact with others. This  will give you some creative edge on how to get into their world!

Valued: People have different modes of dress and styles, don’t they?  This is key to recognize so you do not appear superior but supportive and value them.  In person, be there early to meet and mingle so they will be able to relate to you when it is your turn to shine.  On social media and in your writing, you need to develop a style that is easy to follow- realizing less is best!

Learn Something New: People are busy and they are always wanting to be connected!  Find where they are, and go there! You will need to be visual, a social media student, and embrace the fact they will be tweeting,  texting, and telling others about you!  Give them a reason to do so! Furnish a Twitter hash tag and let them be your best way of advertising! Our Twitter hash tag for this blog is #audiencesoftoday. This will show them you are willing to learn something new, and you have something new to give them in return.

Engaged and Challenged: Today’s audiences have to be engaged and challenged or they are not coming, following, or changing. No more canned presentations to sit through, no more lecture and everything perfect and all in place to listen to; they want the real deal! Don’t hold back on sharing personal stories that will bring them into your life, give them hope and solutions you know will work! They don’t want some unknown person’s experiences, they want yours!

You will reach the audiences of today when are willing to be transparent, give them more than they ever expected in less time, and speak directly to the issues you are passionate about with positive solutions for change and knowledge.

Remember your audiences are always thinking- WIIFM?: Can’t wait to see and hear you on stage, follow you on social media, read your blogs and books, knowing you are meeting the audiences of today where they need you to be! This is what “Simply” Sue Speaks! is all about!


       Have a great week!

       “Simply” Sue



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9 replies on “What Do Audiences of Today Need from You?”

  • February 12, 2013 at 11:03 am

    Love to hear your comments on this one! I kept it simple and short, but know all of you are creative and finding out more how to reach the people! Have a great day!

  • February 12, 2013 at 11:37 am

    Thank you Sue for reminding us of these very important needs for speakers to remember!

    • February 12, 2013 at 1:54 pm

      You are so welcome Janet! We need to keep the WIIFM in place! Have a great week!

  • February 12, 2013 at 12:12 pm

    Hi, Sue ~ Your line:
    You will reach the audiences of today when are willing to be transparent, give them more than they ever expected in less time, and speak directly to the issues you are passionate about with positive solutions for change and knowledge.
    really resonated with me. You are right on!

    • February 12, 2013 at 1:53 pm

      Thanks Karen! This goes for all forms of communication! Love that we are seeking to do this here at “Simply” Sue Speaks! and that we can help others do it too! Love sharing what works! Have a great week!

  • February 12, 2013 at 1:11 pm

    Great article, Sue! Along with the points made, a speaker needs to be friendly when they mingle, adding value in presentations, and engaging audiences. No one that I know likes to mingle with a grouch or may not listen to someone who is negative. 🙂

    • February 12, 2013 at 1:52 pm

      So true Darcy! Love that we know how to reach the audiences and practice it here at “Simply” Sue Speaks! Have a great week!

  • Jackye Morrisey
    February 15, 2013 at 8:56 pm

    Love this article! It seems that you’ve managed to capture every qualm that I’ve ever had with speakers and presenters. As an audience member, I want to feel connected to my speaker, but even more than that, I want to know that he/she has genuinely considered me and my group’s needs and taylor-made a presentation to address them. In the world of presentations, there’s no such thing as a “one size fits all.” Even in a group setting, people are still individuals and they’re usually looking for something different.

    • February 15, 2013 at 9:46 pm

      Thanks Jackye. This what you do so well! Glad to have you here at “Simply” Sue Speaks!