Time to Join a Speakers Bureau?

Recently I was asked by a well known marketing person, “when should a speaker think about joining a Speakers Bureau?”

I didn’t hesitate or blink an eye and said: “when they are already booking themselves consistently for paid events!”

That led to the next question: “what does a Speakers Bureau really do for a Speaker?”

With over 250 different speakers bureaus currently listed in the United States,  most are thought of only as a listing service rather than as an extension of a speakers’ marketing plan. The major benefit is that the bureau handles the billing and contract negotiation with the event planner.

This is why it is so important for a speaker to know how a bureau operates before they sign on and enable someone other than themselves to find and book speaking engagements for them.

Our interview continued with the question: “what should a speaker ask and have in place before they actually reach out to a speakers bureau?”

I agreed to share what we feel is key to a speakers’ success in choosing a speakers bureau.

  • Realize a speakers bureau does not take start up speakers, they have to be consistently booking themselves for paid speaking events.
  • Check with their speaker friends to see which ones they are listed with.
  • Ask them if they are happy with their bureau.
  • Determine how the speakers bureau will handle the billing and event contracts for them.
  • Understand there is no better booking agent than themselves, however a speakers bureau can give them more traffic and increased bookings.
  • Have a business plan where they see a speakers bureau is not a replacement for their marketing plan, it is only an extension of it.
  • Be very cautious about signing with a speakers bureau that wants a speaker  to be exclusive with them.
  • Determine how they are going to do business with a speakers bureau.  A lot of bureaus now do not have a signed agreement in place with the speakers they represent; but look at it this way, shouldn’t a speaker want one? As a speaker they have one with their clients, so why shouldn’t they have one with someone who is representing them to a client?
  • Make sure they have a total package to offer a speakers bureau, which they should already have in place, and includes:
    –   Being a paid professional speaker for at least two years
    –   Fee structure range
    –   Evidence of consistent bookings
    –   Social Media strategy in place
    –   Marketing materials- one sheet, professional photos, professional video clip,
    recommendations from clients,  list of paid clients, updated website, anything that would help a speakers bureau market them to event planners.
  • There is no guarantee a speakers bureau can get them bookings right away- timing is everything.
  • Know event planners seldom look to a speakers bureau for just one speaker, they usually want 3-5 speakers to look at before making a decision.
  • Choose a speakers bureau that has their best interests at heart, and wants to develop an open relationship of mutual cooperation.

This was a valuable interview experience for both of us.  We came away knowing most professional speakers and event planners still see the value of a speakers bureau, and want to work with those they “know, like, and trust.”   It is a great way to add increased bookings and marketing to a speakers’ business model.

Sue Falcone is the CEO of Remarkable! A Speakers Bureau. She has come full circle in her experience of being a former Corporate Executive that hired speakers, to becoming a sought-after speaker and author being hired, to now representing some of the most Remarkable speakers on the Planet for you to hire.  Sue is a well respected thought leader in the industry of professional speaking.

 

 

 

About Sue Falcone

Sue Falcone is the Founder and CEO of the newly re-branded Remarkable! A Speakers Bureau. The Stress-free Way to Find a Speaker! Compelling storytellers. Motivational masters. Best selling authors and award-winning entertainers — we have gathered together the speakers that’ll make your events Remarkable. Those We Serve Include: ● Fortune 500 Companies ● Professional Business Associations ● Major TV Networks ● Non-Profit Organizations ● Major Universities "Trusted by America’s Top Meeting and Event Planners" Dean Waye- Global Techical Sales Manager Contact us at 888-766-3155 and see how we earn the right to be the first phone call for the top event planners around the world!

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