Tag Archives: web marketing

Social Media: Getting It Done

arrowtemplate 2I am a dedicated student of social media and its implications on modern communication. Admittedly, the more I learn, the more I need to learn. From tweets and posts to making sure your site isn’t overrun with robotic spam, it is a non-stop job.

It’s most certainly not a job a small business with less than 5 employees wants to take on. Yet, unless you can pay someone else to do it, you have to find a  way to make it happen or get left in the cyber dust.

I say the idea, no matter your staff size, is to work smart, not hard.

I Like these basics:

Tell me something, don’t sell me something. In general, people love fresh nuggets of timely information. They don’t love feeling even the slightest pressure to buy.

Start a conversation. Engaging your followers/friends gives them a chance to react. It also sets you up as a go-to person for information and lively conversation.

Listen more than you talk. You can learn a lot by hearing what others want and need from you. Short and sweet comments are also a lot easier to process.

Keep the fun in the function. Social media is not a one-size-fits-all platform. Your brand should dictate how you use it. It will also dictate areas of needed improvement. My rule: Kindness Counts

Fill a need. If you are not filling a reader’s need, they might ‘unfollow’, ‘unfriend’ or ‘unlike’ you. That’s not always a bad thing, because when it comes to measurable analytics it is more about the clicks you get on your posts than the number of likes or follows that you have.

Let the real you shine through. It is never a bad thing to give people who have taken the time to follow or like you a glimpse of who you are. A picture of you having fun with family or coworkers; cheering on your favorite team during the big dance; or sharing a thought through your pet is great. Your followers dictate through response when you’ve gone beyond moderation.

One of the things I love about the advances in social media are the dashboards that are pretty standard on most sites.  At a glance you can check progress. Even better than that, you can put all your outlets under one umbrella like Hootsuite ot BufferApp.

I can schedule a post or post in the moment. Again the key is moderation.  Graphs on your pages will help serve as a guide.

  • Be selective on what and when you post.
  • Look at your personal pages and see what works.
  • Keep the good, tweak the rest.
  • Don’t be afraid to get social and have fun doing it!

Let me know what you think, as we grow together.

-Carol

 

Carol AndrewsAs a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.

4 Creative Ways to Attract More Visitors to Your Website

ReBlogged Post via 99u.com

4ways more visitors“How can I get more website visitors?”

This is one of the most common questions I hear from clients, frustrated at the lack of business their website brings them.

++++++

Often, there isn’t much wrong with the site iteslf — it’s professionally designed, and the portfolio is full of gorgeous work. But it just sits there, in an obscure corner of the Internet, being quietly ignored.Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:

The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.

You can’t expect your work to speak for itself. Most of the time, it won’t. You need to accept that marketing is part of your job, just as much as making.

But the game changes when you start applying your creativity to your marketing — it becomes more fun as well as more effective. Here are four ways to use your creativity to attract the right kind of visitors to your website.

1. Create an amazing blog.

Note the word ‘amazing’. I’m not talking about a blog you only update when you’ve got a new client or exhibition, or something new to sell. I’m not talking about a personal diary where you to post your musings on art, life, and the universe. I mean the kind of blog that grabs people’s attention by delivering outstandingly valuable, useful, or entertaining material — consistently.

Instead of writing, ‘here’s my latest work’, write about:

  • “Here’s how I made it” – with pictures and/or video. Like this or this or this.
  • “Here’s what inspired it” – if you like it, chances are your audience will like it too. Like this or this.
  • “Here’s how you can make one like it.” Like this or this.
  • “Here’s a gadget that makes my work better (and could help  you too).” Likethis.

Instead of burying your opinions in long paragraphs of diary-style ‘musings’, put them out there loud and clear:

  • Devote an entire blog post to nailing ONE idea.
  • Start with a compelling headline.
  • Ask yourself ‘So what? Why should anyone care?’ — and make that the start of the post.
  • Give concrete examples.
  • Invite comments by ending with a question.
  • For example: I’m a designer. Use me better.

And don’t forget to ask for the subscription! Repeat visitors are the best visitors, so one of your goals is to build an audience of loyal subscribers. Ask people to subscribe and offer an email option to make it easy.

2. Give (some of) your best work away for free.

Just so we’re clear: I’m not one of those internet hippies who tells you “information wants to be free”, so you should give away all your best work and forget about being paid. (Have you noticed those guys tend to have a comfortable salary or professorship?)

But as Tim O’Reilly has pointed out, for most creatives obscurity is a greater threat than piracy. If no one’s ever heard of you, they won’t even bother to rip you off, let alone pay for your work.

So take advantage of the spreadability of digital content by giving away something valuable and encouraging people to share it with their contacts:

  • the first chapter of your novel (or even an entire novella)
  • a free report or e-book, full of insanely useful information
  • one of the best tracks from your album
  • a design template
  • high-resolution images
  • a series of tutorials
  • videos that anyone can embed in their site

Use a Creative Commons license to make it clear what people are allowed to do with the work. And make sure it’s something genuinely valuable. If you feel slightly uncomfortable about giving away something so good, you’re on the right track. Otherwise, why would anyone get excited enough to tell their friends?But don’t give away the farm. Make sure you have plenty in reserve — products, services, artworks — for the folks who want to take things further and buy from you.

3. Borrow someone else’s audience.

Why build an audience from scratch when you can borrow one that someone else has spent months or years assembling? No, it’s not unethical — in fact, the ‘someone’ in question will love you for it.

Writing high-quality guest posts for popular blogs in your niche is one of the most effective ways to get yourself on the radar of the people you want to reach. Your ‘payment’ is a link back to your site — make a great offer and you could land hundreds of new subscribers with every guest post you write.

And make sure it’s your best work. This is your chance to make a big impression — don’t blow it by sending out second-rate articles and keeping the best stuff for your own site.

4. Get your content into circulation.

Have you noticed that of the three tips so far, only one of them is centered around your site? (No. 2 may start on your site, but the real magic happens when people start sharing it with their friends.) If you really want more visitors, you have to go out and find them.

Social networking sites are not just for networking — they are ideal places to get your content (blog posts, videos, free reports, etc) in front of other people. Use Twitter, Facebook, or Google+ to share links to your content. Make use of portfolio sites like Behance to showcase your work in places where people go to look for it.

And be generous — share more of other people’s content than your own. That way, you not only help others (good digital karma!) you also position yourself as a go-to authority, a source of cool stuff who people want to follow.

***

None of these methods is a quick fix. They require time, effort, and persistence. But the good news is the benefits are cumulative – as your blog attracts links and subscribers, as your free content gets into circulation, and as you get known as a rising star in your niche, you’ll find yourself attracting more and more new visitors for every hour you spend on marketing.And no, website visitors don’t necessarily equal customers — otherwise there’d be a lot more Internet millionaires! Read my next article on turning visitors into buyers here.

Over To You

Which of these methods is most appealing to you?

What have been your best sources of web visitors?