Having a problem energizing your members and volunteers in your organization?
Are you taking full advantage of your events is to use them as a re-activation tool for inactive members and volunteers?
Here is an action list for making sure you have a re-activation plan for your events:
- Make re-activation of people you haven’t seen in a while a priority goal.
- Assign leadership roles for ensuring this undertaking is successfully implemented.
- Have specific measurable results for your goal.
- Identify a target list of names you want to reach out to.
- Identify your active participants who may have a personal connection to those on your target list and get them involved with re-activation efforts.
- Make personal contact and don’t make a big deal about previous lack of participation. My experience has been that doing so may push people further away.
- Develop a list of tasks that can be done by those you are attempting to re-activate and ask what they would like to do. If the task list doesn’t appear to appeal to them, then ask what role they would be willing to play.
- Involvement doesn’t have to be a major responsibility. In fact, too big a task may discourage them. The objective is to get them to participate in any way possible.
- Get a definite answer to your ask. Don’t settle for a noncommittal response like, “I’ll try to show up.” Get commitment for specific involvement.
- If the response is no, make sure reaction is positive. Asking if it’s ok to contact them about future activity opens the door for involvement later on. Follow up your visit with a note thanking for them their time.
- Don’t delegate and forget. Provide any necessary information and instructions. Conduct supervisory follow-up as needed. Help people feel good about their participation by making sure they are successful.
- A thank you after the event will have added significance and will encourage a continued active presence.
Moving someone from inactive to involved takes effort. For desired re-activation results, persistence is critical. You get what you follow up on!
More about Hardy Smith:
With decades of experience working in the high-speed corporate world of NASCAR racing and advocating for nonprofits and associations across the country, Hardy can provide expert advice and develop effective strategies to help solve business challenges and drive the operational change needed to bring your organization to the next level. Hardy’s offerings include keynote addresses, seminars, workshops, leadership retreats and strategic planning sessions, such as, “Why Don’t Board Members Do What They’re Supposed to Do?” To have Hardy at your next event, call today at 888-766-3155 or contact us at: Hire Hardy Smith