Tag Archives: values

Are You Wishing for Remarkable Results?

Are You Wishing for Remarkable Results? Oliver Wendell Holmes once wrote, “Nothing is so common-place as to wish to be remarkable.”

Everyone wishes to be remarkable and every business wants remarkable results, but few ever experience it.

It is the wish – not the realization – that remains commonplace. This is because rather than look at the core of what drives the organization, most simply benchmark against the competition and constantly chase the behaviors of those who are best in class

We would all agree that behavior drives results. So it stands to reason that if you want to change the results you are getting, you have to change the behavior in order for it to lead to the desired results. results. It’s not quite that simple.

Behavior modification doesn’t often garner long-term results. Because behind every behavior is a belief system, a way of thinking. In remarkable companies that way of thinking is different – or should I say differentiating. Once this becomes apparent, training departments mount up efforts to instill the same knowledge base and drill the same competencies into their employees in the hopes that access to good information will do the trick. It doesn’t!

You cannot change someone’s way of thinking and resulting behavior without addressing the underlying core values. Simply stated, remarkable results come from a solid value system. People and organizations that produce remarkable results simply see and experience the world differently than those who have limited positive impact.

If you want to achieve remarkable results, the key is to identify, embrace and embody the core values that serve as the defining markers for the organization. And, I’m not talking about placing an aspirational value statement on a plaque in the lobby.

Once identified and articulated, then the organization must live out the values, hire to the values, teach the values and reinforce the values so that the defining values are constantly aligned. Aligned values will codify the belief system – or way of thinking – within the life of the organization. 

This all may sound a bit complex, but it actually is very simple. If you want to do more than be remarkable, then you must do two things well. If you do these two things well, everything else will be easy. If you miss it on these two points, I promise you everything else will be hard. The two things that you must do well to get remarkable results are:

  1. You must hire remarkable people, and…
  2. You must craft a remarkable culture.

Hiring remarkable people means hiring team members whose values align with those of the organization. Here is where most miss the mark. If you want to hire for values alignment, then you have to focus on values constructs. While past experience, education and references may be of some benefit, the most important factor is whether this hire will represent those values held dear by the organization. 

Crafting a remarkable culture must also be pursued with passion, because it is the single most important differentiating factor that any organization possesses.

Culture is simply the collective expression of the values, beliefs and behaviors that individuals bring to any endeavor. Wherever people gather, you are going to have a culture. The question is, “What kind of culture will your endeavor have?” You will either have a culture by design – where passion and intentionality prevail – or you will have a culture by default. The latter will most likely be an environment filled with lackluster performance, little creativity and a constant revolving door of talent.

But when you put remarkable people in a remarkable culture, you will certainly garner remarkable results. And remarkable teams are those whose values are aligned and drive the thinking and behavior of the organization.

Wishing for remarkable results is commonplace. If you want to go beyond wishing to realization, then you have to make the commitment to align values and Be Remarkable!

Dr. Randy Ross is the founder and CEO (Chief Enthusiasm Officer) of Remarkable!, sought-after International Keynote Speaker, Corporate Trainer, and Author of  the best-seller Remarkable!: Maximizing Results Through Value Creation. Want to be Remarkable!?  Dr. Randy Ross will show you how!!  To book Dr. Randy for your next event click here:   Book Dr. Randy Ross


It’s Freelance Friday with “Dr. Woody” Woodward

Growing a Business, but Maintaining Your Values


The most successful entrepreneurs blend their passions into their business ventures, and Denise Wilson, founder and CEO ofDesert Jet, is no exception.

As the founder and CEO of Desert Jet, an aviation management company, Wilson, a former pilot, is trying to simplify private air travel.

While attending the 2013 Annual EY Entrepreneur of the Year Awards in Desert Springs, Calif., I had the opportunity to sit down with Wilson to learn more about how her business and the role her values play in everyday operations. Here’s what she had to say:

Woody: Tell me about Desert Jet and where the idea for building this business came from?

Wilson: Desert Jet is an aircraft charter management and maintenance company. Think of us as the private car service of the sky. What makes us unique is that we have no requirements to buy an aircraft, to buy a share of an aircraft, or to even by a jet card. People just call us when they want to fly and fly with us. It’s a very simple process.

Woody: How has the transition been from pilot to entrepreneur to business executive?

WilsonIt’s been an incredibly fun and challenging experience. It goes from working in the business to on the business. That concept of being and working in the business, to now trying to be more of a strategist for the company and cheerleader for my employees, and also working on the business and really focusing on the growth of the company–it’s been a challenge. To this day, I’m still a pilot for the company, but I’m trying to find a balance between leading the company and basically having fun as a pilot.   

Woody What have been some of the toughest people management challenges you’ve had to learn?

Wilson:These days, I really am a coach and teacher in my company. It’s really been trying to transfer all of the knowledge I have about the operations of the company to others so that they can successfully run the company, which allows me to really lead the company.  

Woody: How do you instill your philosophy and your values in those who work for you?

WilsonIt takes a lot of time and patience. It’s really being able to have those philosophical discussions about what I believe in and what my values are. That’s an almost easier conversation to have than talking about the micromanaging and nitpicking of how do you particularly serve a client in the particular way they want to be served.    

Woody: What are some of those core values or guiding principles that you rely on as an executive?

Wilson:As long as everyone in my company keeps in mind the values of kindness and caring and basically thinking of ways that business aviation can give back to our community, then everything runs perfectly.

Woody: How do you instill that in those around you and make sure it spreads throughout the organization?

Wilson:By setting an example. If one of my employees comes to me and says one of our clients just fell ill, and I want to do something nice for them I show them the example and say this is what we are going to do: let’s send flowers, let’s go visit them in the hospital, let’s do these things…

Woody: So where do these values come from?

Wilson: Well, you know, I had a decision early on in the company about what the company was going to be about. And, it’s really not about the profits, it’s about what your life is going to be like. To me, I really want to enjoy walking down the halls of my company and looking at my employees and seeing that everyone is enjoying being there and having a good time. I want to see my clients be happy and really that’s what it’s about. I want to have a happy life, I want to enjoy my job and my work, and that’s really the big determining factor, do we live our values?

Woody: What advice do you have for women entrepreneurs looking to build their businesses while maintaining their values?

Wilson: Wow, you know there are a lot of key points where you’ll have decisions you have to make along the way where sometimes it’s easier to do the quick route that might be more profitable for the company, but rarely those short-term gains just aren’t worth the long-term sacrifice of yourself and who you really are, so I’d say as long as you are always following your gut instincts and heart you are doing the right thing.      

Click here to view Dr. Woody’s full live-taped video interview with Denise Wilson.

Sebastian's First Birthday PartyMichael “Dr. Woody” Woodward, PhD is a CEC certified executive coach trained in organizational psychology. Dr. Woody is author of The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economand the new on-line course The YOU Plan for Career Change on Udemy. To book Dr. Woody for your next event contact Sue Falcone at sue@simplysuespeaks.com or call 1-888-766-3155.

It’s Freelance Friday with “Dr. Woody” Woodward

The CVS Decision: A Matter Of Values

020814_fbnlive_cvs_640CVS Caremark (CVS) took a bold step this week with its announcement it will no longer sell cigarettes and tobacco products.

The move means the company will forfeit roughly $2 billion in annual revenue. At first glance, the news isn’t great for the company’s balance sheet. But you have to look deeper into the company’s brand and values to see why the move is fitting.

Larry Merlo, CEO of CVS Caremark, said his company is in the business of health care, not retail. “The sale of tobacco products is inconsistent with our purpose – helping people on their path to better health,” the company posted on its website. Also posted on its website is its core values, which include:

  • Innovation
  • Collaboration
  • Caring
  • Integrity
  • Accountability

This move is clearly in-line with their stated purpose and values, a move we don’t see often enough today in corporate America.

Relying on a strong foundation of values is often what sets market leaders apart from the pack. Think of values as the core guiding principles that act as the foundation of your organization. These principles should guide every decision and serve as your fallback in times of uncertainty. Take a look at the stated values of your company and ask yourself:

  • Am I willing to fight for them?
  • Am I willing to sacrifice for them?
  • Am I willing to pay for them?
  • Am I willing to spend time on them?

If the answer is “no” to any of these questions you need  to ask yourself whether or not your company is true to its stated values and are these values aligned with your own personal values? When the actions of your company are inconsistent with your publicly-stated values customers will start to lose trust. On a personal level, when the values you genuinely espouse are inconsistent with those of your company, people around you will take notice.

In my experience, people don’t spend much time thinking about their values and they spend even less time actually articulating them in a clear and concise way. A clear set of values can act as a litmus test when making tough decisions for both yourself and your organization.

In a time where far too many companies do little more than give lip service to the nicely framed mission and values statements displayed on their walls, CVS demonstrated a wiliness to both sacrifice and pay for being true to their values. The decision will most certainly cause it some minor near term financial pain, but ultimately pay-off in establishing them as a genuine health and wellness leader. Consider taking some time to flesh out your own values and re-examine those of your company. Don’t be afraid to ask yourself: Am I actually living these values?

Sebastian's First Birthday PartyMichael “Dr. Woody” Woodward, PhD is a CEC certified executive coach trained in organizational psychology. Dr. Woody is author of The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy and the new on-line course The YOU Plan for Career Change on Udemy. Dr. Woody is the founder of Human Capital Integrated (HCI), a firm focused on management and leadership development. Dr. Woody also sits on the advisory board of the Florida International University Center for Leadership. To book Dr. Woody for your next event contact Sue Falcone at sue@simplysuespeaks.com or call 1-888-766-3155.