Tag Archives: Tracy Taylor

Surprise Marketing Sources for Your Business Success!

yesmarketingIt is amazing that as advanced as we are here in the United States, our businesses are not doing as well as they could be! Why is that? Leading researchers share that marketing is the key; and business owners do not take full advantage of what is available for them, both FREE and at reasonable fees!

Business owners think in the beginning, and then going forward, that they have to do it all, including marketing!  They attempt to do things they are not skilled at, and end up eventually having no life, and failure becomes a reality. I learned early on that I can’t do everything, but I got into the trap and gave it my best shot! I learned the hard way what every successful business owner knows, you have to be working “on” your business doing the things that you are best at, and you need to outsource many of those “in” business things that others are better at doing than you are!

Marketing was always one of my skill sets, and I was astonished to learn that 55% of businesses still do not have a website! That seems strange since 80% of Americans and a 1/3 of the world population is online. How does a business intend to reach their target markets or grow without an online presence? I have interviewed many consumers and our own clients, and they have shared that they do not consider doing business with a company that does not have a website! “Just sayin!”

Why would a company choose not to have a website? Most studies show they don’t feel they have the “right” skill sets to get one up and running and then maintain it; nor do they feel the fees for websites are worth the time and resources.

I want to share a secret with you! I know the value of a website, and I recently decided I needed to update my website to one where I could maintain it myself.

Never in my wildest dreams did I ever think I would seek a TV station to create my “new look!”  After doing my homework and securing many quotes, I was surprised to find that my local TV affiliate offered many marketing services for local businesses besides TV ads, and at a rate I could afford!

Thanks to an outstanding sales representative, Hayley Curry, of ABC45 WXLV (owned by parent company Sinclair Broadcast Group), we will soon launch a new site. It was a joy working with Hayley because she took the time to understand my business, and could translate that to the project manager, John Wertz, and webmaster, Beth Tuzi.  It has been a great experience working with this team. I feel they really take their jobs seriously: one of working for me, and wanting my business to succeed!

Besides having a good website, your marketing should include a great Social Media strategy. LinkedIn studies show that 81% of businesses use some form of Social Media to market. But I wonder how many are using all the capabilities of what Social Media can do for them? I love all aspects of Social Media, which not only includes the sites everyone is tapped into, but also newsletters, email blasts, and written publications, such as this blog!

But studies show most business owners are not tapping into the resources that are available to them, and seeking help in getting the “in” things of Social Media handled on a consistent basis!  I found a great virtual Social Media Guru, Tracy Taylor of TNT Marketing, who helps keep our Social Media sites looking good, and the posting of some things. I still feel my sites needs my “personal touch”, but I have limited time, so together we have a strategy, with less stress and time involved for me! Again I found Hayley and her staff can do some major marketing pieces for my business at an affordable rate, which we will soon be putting into place.  Then I can be even more focused “on” my business!  Keep following us here and see the new changes coming!

Have I taken out a large Small Business Loan to cover what I have shared with you?  I assure you I have not! I “bootstrap” my own business, and we remain debt free in it! I look forward to a great rest of our business year, and now that I have given you some awesome ideas, I would love to hear what you plan on doing with them!

Since many have helped me succeed, I love helping others in turn. To contact Tracy Taylor, email her at tracytaylor5312@gmail.com or call her at (865) 809-5989.  To contact Hayley Curry, email her at hccurry@sbgtv.com or call her at 336-499-1704.  Let them know how you heard about them!

Sue Falcone

Sue Falcone

 

It’s Not Enough Just to Be ON Social Media!

businessrelationshipsIn looking back, when Social Media first started becoming the new business and personal  “buzz” I wondered: “what is this really all about? Should I just jump in not knowing why, or should I develop a system and process to make the best use of the options available and optimize the use of my time?”

I’m a “life long learner” so I wanted more information about the why, and the potential benefits for my company, the talent I represent, and my personal life!  I also wanted to know what were all the Social Media options available to me, and were they really “FREE” as everyone was sharing?

I have now come to the conclusion that:
Social Media is here to stay and there are many different forms of it
There is a place and a plan for every business and person to be involved in
This is where our clients, audiences, future business, and friends hang out
With a plan and purpose you can connect with the world 

But the key to making it work for you, says Social Media “Guru” Tracy Taylor of TNT Marketing, http://www.tntmarketing.guru is how you use it! TracyTracy shares: “it is not enough just to be there and share occasionally what you want from others, but it is to daily connect, communicate, share, and engage, with your current and future clients.”  She has facts to back up the benefits and value, and consults with her clients to show them how to have a Social Media strategy that will grow their businesses. Feel you can’t take the time to make it work? Tracy offers additional services of partnering with you to actually do your posting and checking on the progress of the strategy you have chosen.

For me it is connecting with people, so I don’t have to make “cold calls”, or be away networking for long periods of time! I connect with people on Social Media first and then see and listen to what they have to say, and they do the same; so that when I ask if I can contact them it is a natural way of access and a more rewarding conversation. It is not unusual for me to walk into a large event, even if it is not located where my headquarters are, and have people come up to me and say: “glad to meet you, we are connected on Social Media, and I have been wanting to meet with you!” There is no other way I can reach so many with one posting such as I am doing here!

Julie AustinJulie Austin, one of our unique talents at my company, who is an inventor and expert on innovation, shares that “Social Media is key to creating and introducing new products, selling globally, and being there at the right time to enter new markets.” She shares nationally “how to beat your competition through innovation, which starts with great ideas!”  She then shows you how to change the way you do business, save your company money, make your employees happy, and how to think like an innovator every day.

Social Media has become our outlet to the world, whether through your website, blog, or choice of networking sites to best use your time and energy. To be effective at the wonder of it all, you have to be current in your use of it! That means it is “not enough just to be there”, you have to keep wherever you have chosen to be: current, updated, fresh, and remember there are people on the other side looking at who you are and what you share and making the decision to do business, be friends or partner with you!

I value your Social Media connection with us, and check out our Talent here on our current website when you need a Speaker, Presenter, Entertainer, Executive Coach, or Author for your upcoming event!  Keep checking back as we will be launching a new website that you will love as much as we do!

Sue Falcone
Sue Falcone