Whether you have a physical storefront or an online one, your website is the key to your success. It deserves the time and effort to make sure you choose the right company to create the website your business needs.
Did you know that there are now over 1 Billion websites worldwide, and that 68% of our clients are viewing them on mobile devices?
Since it is a growing part of our businesses, why is it such a problem to create one that is simple, functional, works for us and our clients, with the ability to keep it updated and fresh looking?
We are not all born to be our own webmasters are we? Many of us have been told we can, should, and that it is the only way to be a successful entrepreneur; but for most of us we need the right experts!
For those of you who can create a successful website for your business, I applaud you! You won’t need this information, but perhaps you know others that do!
With all the world companies and those doing website design work part-time, and the 300,000 that are officially listed in the United States, there are many vying daily for our business! How do you know which one is right for you?
After experiencing many disappointments in web design, customer service, and making an investment of both monetary and time; I began to think there must be something wrong with me! This wasn’t fun and I was frustrated. Ever been there? What can overcome being in this state?
I realized frustration is not always a bad thing, because in this case it drove me to take control, do my homework, and come up with a game plan to begin again to find someone that would listen and help me develop a website that would meet the purpose I needed for my growing business!
“Choosing a website company is a critical decision. You’re not just putting a project in their hands, you’re entrusting your business to them.”
Blue Fountain Media
In putting my plan together I discovered these three secrets that are key to finding the right company you want and being the client they need.
#1- Know what you want, and what you don’t want. I found out there is a difference in companies that do website design and those that are website developers. Do your research on this, it is important.
Then pick out some websites in your industry you like, and decide why you like them. Determine whether you want a more modern design, or does a more traditional style fit your style and brand.
Ask yourself, how do you want to maintain it? Make sure you know and understand what a responsive site is, and is not! Also check out whether a Word Press site or a custom designed one is better for your company. Don’t overlook finding out what SEO means for the results of your website. Having these ideas in mind is important to making sure those companies you are interviewing understand completely what you are looking for.
#2- When interviewing a company make sure you request a quote that covers the entire scope of the project. I suggest you take another person with you as you interview companies. It could be someone in your company or one that already has a great website. This helps to make sure you don’t misunderstand anything in the process.
Ask for references and check them out while waiting for your quote. Once you receive your quote make sure it is covered page by page allowing you to ask questions. See how they answer you, as you are looking for a company that has the “heart of a teacher” so that they will make sure that your communication is clear and geared toward your understanding of the project. That is the key difference between just designing a website and developing one and building a relationship with you!
Make sure there are time lines and deadlines included in your quote. Also clarify that you own the website design and the content. Review the hosting and maintenance fees and what is included.
I suggest you do not sign the agreement at the time you receive the quote. Take time to have your attorney and others review the quote just in case there is anything you might need to ask for further clarification before you make your decision. This is an extra expense and time, but it can save you so much in the long run.
#3- In website development like anything else, it is true “you get what you pay for!” Don’t make your decision based strictly on the lowest price, but take into consideration the quality of the website and the ease and function design that your clients will be looking to experience.
After developing my plan I am thrilled to share that I found the perfect website company for the re-design of my business website: Atlantic Webworks, headquartered in Greensboro, NC. The CEO and President, Adrienne Jandler and her team are true professionals, and deliver exactly what they promise. They give “exceptional” customer service, and are a full service company offering other marketing and training services as well. I highly recommend them for all your website and marketing needs. http://atlanticwebworks.com/
I found my “dream” website company, and hope you do too!