Tag Archives: successful

6 Elements to a “Killer” Speaking Business! by Felicia Slattery

Public speaking is a dream for many people. If that’s YOU this is written to help you avoid the costly mistakes so many beleaguered, ragged, worn-out speakers make; thinking the ONLY way to make money is when they are on stage alone.

If you were alive and in the business world in the 1980s-1990s, you may remember the “Success Seminars” that traveled to major cities across the country. They would feature local and national sports heroes, past politicians, best-selling authors, and icons in business. One of those people was Zig Ziglar.

I started my first business (direct sales) at age 22 and Zig Ziglar was one of the people often quoted at the local meetings. He was so inspirational.

Having been a speaker for most of my life and newly out of college I always wondered what it would be like to be on stage at any of those big events, sharing the stage with awesome people.

And then it happened. I got to share the stage (that means speak at the same event) with Zig Ziglar himself!

How?  Fast forward to THIS century when I started speaking for a living in my own business, and by 2008, I had been on a number of big stages and had met some really amazing successful people. One of those people was planning his own event and wondered if I would be interested in speaking on the same stage as one of my long-time heroes, Zig Ziglar.

Um, yes, please! And so it was.

Along the way, I realized the “real secret” to build true wealth like Zig and others have done is: to take a look at their entire BUSINESS.

You see, a PROFITABLE speaking business is a comprehensive enterprise that involves far more than simply getting paid to speak!  It’s also getting paid for work you do off stage and seeing that money roll in when you’re not working at all.

You’ve seen the photos of colleagues, friends, and other speakers on stages and now you’ve decided THIS is your year to make it as a speaker. Are people telling you all the time they love your work, what you stand for, and you should be a speaker?  Do you have a burning desire in your soul to serve the world from the stage?

I can help! Here’s what it takes – all 6 elements – to have a successful speaking business that is comprehensive, and maximizes your income to the highest levels.

Element 1: Your “Killer” Keynote Speech

Now, I’m not one to use the negative-sounding words, but “killer keynote” is industry lingo for a really fabulous presentation you get paid to deliver. This is the speech you will develop, practice, and get paid to deliver over and over again with variations of  your custom designed content for your audiences. This speech is your “product” and will be what your audiences and meeting planners fall in love with.

Element 2: Your On-Stage Delivery

When you get paid to show up, you’ve got to bring the goods. Being on stage is your magic moment and it will either make you or break you. You’ve got to give your audience an EXPERIENCE to remember. Yes, the content matters, but how you deliver it matters even more!

Element 3: Getting Booked to Speak

To make the money, you’ve got to get on stages. Meeting planners have certain ways they find speakers and once they do you need to know how to handle that conversation. Where to price yourself, how to sell yourself, and knowing what to say to a meeting planner when you are on the phone with them are the keys to getting your “killer” keynote in front of audiences and getting paid for it!

Element 4: Your Best-Selling Book

Speakers are EXPECTED to be authors. But not any book will do. You’ve got to have a memorable title, content that people want to read, and information that is unlike other books in the market. Of course it helps if your book is a best-seller on Amazon or other lists.

Element 5: Your Sexy Back End

Speaking is only the BEGINNING of the relationship. When audiences see you on stage and then read your book, they are going to want MORE of you. Here is where you can multiply your profits exponentially and impact people long after they see you on stage.

Element 6: Branding and Positioning

Most people mistakenly believe your speaking fee is earned on stage. It’s not. Your fee is actually determined long before you hit the stage with your marketing, your message, and how you communicate who you are and the value you bring. Remember: when you are on social media, you are marketing yourself as a speaker – in fact that’s one of the ways meeting planners find their speakers, so show up as a professional (with a life). Your website, your marketing materials, your videos, your blog and more will be how a meeting planner determines if you’re good or if they should pass you by -even before they ever reach out to you. Position yourself to be a rock star and you will be!

So there you have it! The entire list of exactly what it takes to build a “Killer” successful business as a professional speaker.

Felicia J. Slattery, Internationally- acclaimed, award-winning Speaker, and Best-selling Author, is on a mission to motivate, inspire, coach, and train thought leaders, entrepreneurs, C-suite executives, and celebrities to create meaningful connections through effective communication and professional speaking. If you’d like to get started on the marketing materials for your business, you may love her Speaker Marketing Checklist Bundle, which is more like training in the form of checklists to keep everything from feeling overwhelming. Simply choose what marketing material you want to start with and move down the list checking items off as you go. Super easy. Very powerful.


Can You Be Focused and Have Fun Too?

Dale CarnegiefunPeople often ask me, don’t you have to be serious and focused to attract clients to do business with you?  Really? Wonder why Dale Carnegie said this: “People rarely succeed unless they have fun in what they are doing!”

Can’t you be focused and have fun too? When I mention the word ‘fun” I’ve learned that not everyone thinks of it in the same way! To me being positive, communicating and really listening to people, being energized and wanting to serve first instead of being served demonstrates FUN! Throwing in laughing at yourself and the situations doesn’t hurt either!

Fun can manifest itself in many ways, but the bottom line is wanting others to see you as real, authentic, transparent, and genuinely concerned about them without feeling you are using or want and need something from them!  It’s an art and skill that can be learned without giving up who you are.

Today are you having fun at what you do? Are you successful at doing it your way? I challenge you to expand your reach and see how fun needs to be a part of your business model and core values!

Have fun!  Sue Falcone

Happy New “YOU” Year! How You Doing?

I began this 2014 wishing you a Happy New “YOU” Year, and have been giving you ways to make that happen! Stacey Colino, Freelance Writer and Editor for Fox News and a Spinning Instructor, shared these 3 ways recently in Parade Magazine! She gives us some great “food” for thought! Have a great “Super Bowl” Week-end!

By  Reposted from http://parade.condenast.com/member/staceycolino/


Want to set yourself up for resolution success? Three simple rules to follow:

1. Find your motivation.
“When a goal is intrinsic—something you want for personally meaningful ­reasons—you are more energized to pursue it,” says psychologist Pauline Wallin, Ph.D., author of Taming Your Inner Brat. So if you want to become more punctual, do it because you want to be more respectful of other people, not because you want their approval.

2. Remove the obstacles.

Convenience is key to making a new routine last. Want to get in the habit of exercising first thing in the morning, for instance? Lay out your workout clothes and shoes before turning in
for the night.

3. Watch your words. ­­
“The language you use in building habits is very important, because it reflects your intention and mind-set,” Wallin says. So tell yourself “I will cross off the toughest things on my to-do list” rather than “I should” or “I’ll try.”

Thanks Stacey for sharing some great ways for us to have a Happy New “YOU” Year! I’m in, how about you?

“Simply” Sue


It’s Freelance Friday with “Dr. Woody” Woodward

Keeping Values in Your Cereal Bowl

cer1Being a successful entrepreneur is all about finding a void in the marketplace and filling it.

And that’s exactly what Corin Mullins, founder and CEO of Holy Crap Cereal, did.

At the recent Annual EY Strategic Growth Forum and Entrepreneurial Winning Women Program (EWW), women entrepreneurs from all over North America gathered for the awards ceremony and shared stories and business insight.

At the conference I had the opportunity to speak to Mullins about why she launched her business and got her best tips for budding entrepreneurs. Here’s what she had to say:

Dr. Woody: Where did the idea for the cereal come from?

Mullins: Our cereal is a chia-based cereal and we originally started the cereal itself because my husband has problems with wheat and swallowing, so chia is a seed that you mix with water and it becomes pudding like. It’s very easy to take. The name [Holy Crap] came from one of our customers. We used to sell the cereal at a farmers market at a little table and three days after they bought the product they called us and said ‘holy crap this really works!’

It’s very high fiber, has your omegas, it’s non-GMO, and it’s gluten-free.

Dr. Woody: So, the phrase “Holy Crap” caught you.

Mullins: It did. It caught both of us. Of course my husband said let’s use it. But I didn’t want to use it. He convinced me to do it for the summer because we were semi-retired. And he said that all our customers would be tourists that we’ll never see again.

So, we were doing everything at home and that’s what we did. The first day I was selling Holy Crap Cereal I sold 100 and I never looked back. I haven’t looked back at all. It’s in the name and it’s a phrase that people use, it’s an expression.

Dr. Woody: So, as part of the journey you’ve now gone from idea to entrepreneur to now running a business. So what have some of the challenges in that transition been for you?

Mullins: One of the challenges was staying where we were in a small town and having everything brought in. We were heavily criticized because it’s so expensive to bring everything in, but what we do is called back-hauling. So, the trucks are going back [out of the town] empty, so [instead of going back empty to their distribution centers] they take our product back [to go to market]. So everything came into place. So that was a challenge we overcame in a very positive way.

We’ve hired all our friends and family, which is another challenge in a different way. We have 20 full-time employees and two contract employees.

Dr. Woody: For you as an entrepreneur and now a business leader, what are some of those core values or guiding principles that are personal to you that you have relied on to make this journey through a lot of uncertainty?

Mullins: I wanted to give our customers a sense of confidence that we were honorable honest people. Whatever I put out to them I eat at home and all our staff eats at home. This was very important to us. Really all you have is your word. Once you’ve lost that no one is ever going to trust you again. So for us, it’s our honor, our word, our integrity. These are all old-fashioned words, but they are still true today because if you lose any of that you lose credibility and that’s all you have is your word.

Dr. Woody: How do you take that and instill it in the organization and the people working for you? Because it’s one thing to have these values yourself, but as the organization grows how do you make sure it reflects you values?

Mullins: We like to hire slow and fire fast. We’ve been very fortunate in that for the three years we’ve been in business we’ve only asked two people to leave out of almost 25 people that we’ve had come and go through the company and we still have 22 with us. They are like-of-mind and have the same core values. We all believe in the product. We are very excited about it and we all take pride in what we put out there.

We take very good care of our employees as well. We are on a medical and dental plan. We make sure that all the families get weekends off so they can spend it with their kids and take their kids to soccer or hokey or whatever. It’s very important to us.

Click here to watch the entire interview 


Sebastian's First Birthday PartyMichael “Dr. Woody” Woodward, PhD is a CEC certified executive coach trained in organizational psychology. Dr. Woody is author of The YOU Plan: A 5-step Guide to Taking Charge of Your Career in the New Economy and the new on-line course The YOU Plan for Career Change on Udemy. Dr. Woody is the founder of Human Capital Integrated (HCI), a firm focused on management and leadership development. Dr. Woody also sits on the advisory board of the Florida International University Center for Leadership. To book Dr. Woody for your next event contact Sue Falcone at sue@simplysuespeaks.com or call 1-888-766-3155.