Tag Archives: Social Media

Happy Birthday “Simply” Sue Speaks!

Happy Fabulous Friday! It is an exciting time here at “SSS!”  To celebrate our 2nd Year as a Booking Agency, we are launching a new look here at our Website!

happy2birthday To over 200 Clients- We THANK YOU!
To our PROFESSIONALS YOU are Awesome!

We are now officially a “Global Booking Agency” ranked first on Google under that heading!

I am honored to represent the best Professional: Speakers, Creative Trainers and Presenters, Executive Coaches, and Authors on the Planet! They ARE “Simply” Sue Speaks! and now they are front and center featured first on the Home Page! Have you seen them?

To bring the #WOWfactor, I asked our Clients to help us share the message of who we are and what we do! You will find on our About Us Page our Clients asking me those “burning” questions everyone wants to know about us as a company, and some personal things about the owner too! Then all you have to do is click on the question for my answers! Amazing technology!

This quote is so true, and we feature it on our About Us Page:

“If you are not clear and concise in communicating who you are and what you do–they will invent it!”
Nyght Falcon  www.nyghtfalcon.com

Yes, we bring the #WOWfactor to your next event, but we are much more! Take a look at our Home Page, which says it best!

We invite you to take a look around and leave us a comment at the bottom of this post! We love to hear from you and for doing so your name will be entered into our drawing for fabulous prizes to be given away on Thursday, May 1st!

A special thanks to my great Assistant, Angela McPherson of  www.noteworthynetchicks.biz  for her awesome work on the re-design of this website, and for all she does at “SSS”, and to Carol Andrews who did the video featured on the Home Page.

Again THANK YOU for your help and support, and we look forward to many more great years bringing the #WOWfactor to your next events!

Simply Sue Name Only Signature

 

The State of Twitter and 10 Mavericks You Should Absolutely Follow

ReBlogged Post via HuffingtonPost.com

twitter5I received an interesting email earlier this week from Twitter congratulating me on my five-year anniversary on the site.

Five years? Is it really possible?

I have been a huge fan of Twitter right from the start, but still, incredibly, many people are not. I know this is way too simplistic, but to me Twitter sentiment falls into one of two categories: the true believers and the haters.

The conversation from the Twitter haters goes something like this:

Twitter is a complete waste of time. The site is full of endless dribble about what someone ate for breakfast and spam trying to sell me something I do not want or trying to take me somewhere I don’t want to go.

For I, and many of the true believers, Twitter is the most powerful marketing tool I use and a fundamental part of my business growth strategy. Twitter is my number one source of traffic, period. It is the primary distribution channel for my blog, along the way helping me to become one of Social Media Examiner’s Top 10 Social Media Blogs. It is also my top list building tool, a huge feeder to many of my other social media sites and the source of many of my speaking, coaching and other business leads.

I am in the social media business, so it makes sense that it would work for me, but can Twitter be used by all types of businesses? Yes, I think it can. Apparently a lot of other people think it can also as the business side of Twitter appears to be moving rapidly in the positive direction. They are a public company now, so the information is readily available. Here are just a few nuggets from the Q4, 2013 financial report directly from Twitter:

  • There are now 241 million active users (MAUs). This is a 30 percent increase year over year!
  • There are 184 million mobile MAUs; 76 percent of all MAUs are mobile!
  • Timeline views reached 148 BILLION in Q4, a 26 percent increase year over year!
  • Q4 revenue was $243 million, up 116 percent year over year and adjusted full year earnings were $75 million.

Plus, in just the last quarter, Twitter has launched television conversation targeting, tailored audiences, conversation tracking and promoted accounts.

So, hopefully I have made my point. I have been and will continue to go ALL IN on Twitter. If you are smart, you might want to give some serious thought to going all in yourself.

At a minimum, you should be following and paying attention to what the thought leaders, real experts and Twitter “mavericks” are saying and doing on Twitter. Here are my “10 Mavericks You Should Absolutely Follow on Twitter”:

Gary Vaynerchuk (@garyvee): Raw and unbridled, Gary tells you exactly what is on his mind and what he is passionate about: wine, the Jets, his blown out knee, the future of social media and where the puck will be. Caution, some of his language is a little “colorful.”

Jeff Bullas (@jeffbullas): Jeff is a content-generating and distribution machine and, more than just about anybody out there, uses Twitter to provide value, value, value.

Ian Cleary (@iancleary): Probably the smartest and definitely the most analytical social media and tech expert, Ian writes prodigiously for the Huffington Post, Social Media Examiner, RazorSocial and a number of other high-profile sites. He is also THE person to follow if you want to keep up with the latest and best social media tools.

Mari Smith (@marismith): Mari is the undisputed social media queen of Facebook (facebook.com/marismith) but she also does a great job distributing content, connecting with her followers and just being generally helpful on Twitter. Plus, she is one of the genuinely nicest people I have ever met.

Mike Stelzner (@mike_stelzner): Mike is the man behind Social Media Examiner (@smexaminer). If you do not know, Social Media Examiner is an information hub for all things social. This one is a no-brainer. You should follow both of these accounts if you want to be plugged in to what is happening on the social media landscape and the man who steers the ship.

Joel Comm (@joelcomm): Joel has been in the social media business long before they called it social media. Read the succinct bio at the top of his Twitter page: “I connect dots;” and that is exactly what he does. In addition to following him on Twitter, I suggest you read his book Twitter Power 2.0: How to Dominate Your Market one Tweet at a Time. It’s brilliant!

Jessica Northey (@jessicanorthey): If you want to see how one person can digitally attack a single industry from all sides, Jessica is the person to watch. In addition to 545,000 Twitter followers, she is included in the circles of 1.4 MILLION people on Google+. Who cares if you like country music or not? Follow Jessica to watch a virtuoso at work.

Brian Carter (@briancarter): Brian is the author of the best-seller, The Like Economy – How Businesses Make Money with Facebook. He is also a master social media strategist having worked for many major companies, brands and organizations. Most of Brian’s Twitter presence is centered on how businesses can use social media to actually make money. I like that!

Jay Baer (@jaybaer): Jay is one of the leading proponents, teachers and evangelists of “pull marketing.” As he so eloquently laid out in his book YOUtility, the companies leading and winning using social media will be the ones who realize their true value comes from being useful to people. Following him on Twitter will definitely be useful to you.

Ted Rubin (@tedrubin): Ted is a Chief Marketing Officer by position and commonly referred to as the most influential and followed CMO on Twitter. He’s a Forbes Social Media Power Influencer and a brilliant “sharer” of information on how you can use Twitter to drive your marketing efforts.

As a disclaimer, I will say that I have personally met and know just about everybody on the list above. There are certainly many deserving others that would be included on a more detailed list. These 10, however, have had a tremendous influence on me personally, my business and how I use Twitter.

So who makes your list of people who have influenced you most on Twitter? I would love to know in the comments section below.

Social Media: Getting It Done

arrowtemplate 2I am a dedicated student of social media and its implications on modern communication. Admittedly, the more I learn, the more I need to learn. From tweets and posts to making sure your site isn’t overrun with robotic spam, it is a non-stop job.

It’s most certainly not a job a small business with less than 5 employees wants to take on. Yet, unless you can pay someone else to do it, you have to find a  way to make it happen or get left in the cyber dust.

I say the idea, no matter your staff size, is to work smart, not hard.

I Like these basics:

Tell me something, don’t sell me something. In general, people love fresh nuggets of timely information. They don’t love feeling even the slightest pressure to buy.

Start a conversation. Engaging your followers/friends gives them a chance to react. It also sets you up as a go-to person for information and lively conversation.

Listen more than you talk. You can learn a lot by hearing what others want and need from you. Short and sweet comments are also a lot easier to process.

Keep the fun in the function. Social media is not a one-size-fits-all platform. Your brand should dictate how you use it. It will also dictate areas of needed improvement. My rule: Kindness Counts

Fill a need. If you are not filling a reader’s need, they might ‘unfollow’, ‘unfriend’ or ‘unlike’ you. That’s not always a bad thing, because when it comes to measurable analytics it is more about the clicks you get on your posts than the number of likes or follows that you have.

Let the real you shine through. It is never a bad thing to give people who have taken the time to follow or like you a glimpse of who you are. A picture of you having fun with family or coworkers; cheering on your favorite team during the big dance; or sharing a thought through your pet is great. Your followers dictate through response when you’ve gone beyond moderation.

One of the things I love about the advances in social media are the dashboards that are pretty standard on most sites.  At a glance you can check progress. Even better than that, you can put all your outlets under one umbrella like Hootsuite ot BufferApp.

I can schedule a post or post in the moment. Again the key is moderation.  Graphs on your pages will help serve as a guide.

  • Be selective on what and when you post.
  • Look at your personal pages and see what works.
  • Keep the good, tweak the rest.
  • Don’t be afraid to get social and have fun doing it!

Let me know what you think, as we grow together.

-Carol

 

Carol AndrewsAs a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.

Social Media and Branding in Your Job Search with Carol Andrews

On Monday, February 17th, I had the opportunity to speak with a group of job seekers at the Triad Job Fair in Kernersville.  It was an interactive exchange on Social Media and Branding.1898201_652952571435709_1678082217_n

I love this topic because every day there is a new way to utilize social media for business.  We owe it to ourselves to keep updated on the next, new, best thing but the reality is most of us have neither the time nor inclination.  So when I approach a workshop, I want to make sure participants have at least the basics.

I knew my topic and have a wealth of do’s and don’ts for social media, but I wanted a new and personal story for added impact. The day before I was to present I found it, or maybe it found me.

Sunday, started as one of those days that I would have much preferred going back to sleep over going to church.  However, while there, I ran into a dear friend I hadn’t seen in months and we decided to pack our work up and tackle it at her lake home.   Oh the reward for obedience!

We caught up on family and friends while walking down to the dock, and then we went back inside to get down to work. I was thinking about my workshop and she was finalizing her Monday reports..

Both of us realized work is much more enjoyable when you can look out on the wonder and beauty of nature. Once settled, I started outlining my workshop.  My friend, Mena Parrish, the General Manager of the J H Adams Inn,  High Point, NC,  was preparing for a new week, as well.

I love how Mena takes multi-tasking in stride and graciously answered my questions about social media and branding. photo 2

There is no question that with technological advances of today there is very little separation between our professional and personal lives.  (That’s pretty evident this day as we worked on two separate business models while enjoying the lake. Personal wi-fi in an otherwise cable-free zone allows it.)

My first question was simple: How can something you find on social media impact a current or potential employer?

She gave me this story that is a great lesson to us all: “Years ago, we had booked a big party for Architectural Digest during Furniture Market and I bought dresses for our staff that went with our theme.  I thought they were cute, but went on Facebook and saw one of my employees was complaining about ‘her boss’ making her wear some ‘stupid’ dress.  I posted in her comments section: ‘You never know who your friends are!’”

With a smile she added: “That post soon went away.” Now I had a real life story for my group that would resonate and hopefully have everyone thinking of prior posts.  The truth is: even if you are not friends with your employer on social media and even if they aren’t following you, negative comments always come back to haunt you! If not in your current job, they might keep you from the job you are seeking.

Best Advice:  Don’t post anything negative! I asked Mena about her top do’s and don’ts for posting to social media. She willingly shared these:
Don’t Post –

  • Your party pictures
  • Your risqué pictures
  • Crude comments
  • Negative comments
  • Abilities you really DON’T have

Do Post –

  • Family involvement pictures
  • Community involvement pictures
  • Pictures of you doing jobs you want

She advised:  “those family and community photos can show a prospective employer or current employer your level of loyalty and commitment.
If I know someone has a family but I never see a mention, it’s natural to wonder why.”

CaroljobfairAs expected, what Mena shared with me led to a lively discussion with job seekers at the Triad Job Fair in Kernersville, NC the very next day. In my workshop, we searched each other on line, to see what they could find out. We practiced making short video clips.  We perfected tag lines and key words that would link applicant skill sets to an employer search. My participants found, though, the exercises were much easier said than done.

They were looking for answers to these questions:
How would you describe yourself?
What do you want to do professionally?
Why do you like you and why should I?

I’ve learned in doing this for myself that the simplest questions can be the hardest to answer.
We can describe our friends but we have trouble describing ourselves.
We shy away from putting labels on what we really want.
We talk about things on social media that don’t forward our brand.

Here is where technology can be a very useful tool in defining and perfecting your brand.  We have every tool we need to update our look, image and message; on a daily basis. In many cases it is as close as a smartphone.

One of my favorite moments of the day came when we were able to show a participant how simple it is to update a profile picture.  Cindy Creed stood up and in the time it took to unlock the phone and pull up the camera, we had a picture that she is now using for her LinkedIn profile.Cindyjobfair

Here’s what’s cool, you can take as many ‘selfies’ or videos as your memory chip allows. If you don’t want to do it yourself, ask a friend to help.

What’s the point?  If you want something different you have to become your best advocate.  To advocate you have to be able to sell yourself in everyday conversation; a 6 second conversation.

Building confidence in defining your wants and abilities is key to landing the position or opportunity you want.  In other words, when you know your brand you can sell your brand.

I really have to thank the Kernersville Chamber of Commerce   for affording me the opportunity to share Finding Solutions for Media Presence to a wonderful group of local job seekers at this year’s Triad Job Fair.  Happy hunting, new friends!

Carol Andrews

As a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.