Tag Archives: Social Media Strategy

How to Start Using LinkedIn for Your Business!

What Are You Waiting For? Get On LinkedIn And Start Growing Your Business!

You don’t need to be on every social site out there because let’s admit, it can be overwhelming. You need to be spending your time doing what you were born to do. Staying in your zone of genius.

And that is running your business!

But on the other hand, marketing is necessary to grow your business right?

I want you to be getting the biggest return in the shortest amount of time, and the perfect way to do that is through LinkedIn!

Follow these few steps on LinkedIn and you’ll be on your way to business success!

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Have a Great Profile

It is essential to anything you do on LinkedIn. If there are holes in your profile, no picture, no business link, you can’t expect it to make money for you!

There are 3 things you need to do when you start updating your profile and I can tell you all about them here. Go ahead and complete your profile with these 3 basic tips, it only takes a few minutes!

Stay Visible with Regular Updates

Let’s be honest, if you’re not on consistently or leave LinkedIn for days or weeks at a time, people forget about you!

Keep sharing business updates; keep connecting with people; keep engaging in your LinkedIn groups. People will notice and eventually will want to know more.

Connect with Everyone you Meet!

I can’t express enough how important this is! You may meet some of the most valuable connections in the world, but if you can’t get in contact with them afterwards, it’s pointless!

You may get a business card, which is great! But they only have their phone and email, that’s risky. They can either ignore your call, forget to call you back, or your email can get lost in the inbox!

Go ahead and connect with them immediately after meeting! You will have their profile forever and you’ll stay present in their feed; aka, top of mind!

Follow Up

This goes hand-in-hand with connecting with everyone you meet! Having a consistent outreach not only keeps you top of mind, but shows your connections you care!

It could be as simple as asking how that project they were working on is going! Make some notes, keep track of what they’re doing and check in every now and then.

This is all VERY easy to do! Takes about 20 minutes a day and you’ll see MASSIVE changes in your business!

Karen Yankovich shows audiences how to turn their passion into prosperity.  She delivers high-level, high impact, high energy keynotes, presentations and workshops for audiences looking to increase profitability and uplevel their businesses. Want some help? Join the LinkedUp Revolution and get 21 days FREE of in depth Linkedin training!  To hire Karen for Your next Event click here:  Karen Yankovich

 

 

3 Key Things a Speaker Must Have!

In today’s business world there are 3 key things a speaker, or anyone operating a business, must have in place!

◊     “The List” of your clients/customers with a CRM system to manage it
◊     Social Media Strategy
◊     Automation of your entire business

These are so important, however we don’t see many people sharing about them, or if they are no one seems to be listening.

We are not fans of taking the “personal touch” out of our business relationships; but putting in place and maintaining these three things are the key to managing your time, resources, and meeting your goals.

Everyone shares all the time: “I don’t have enough time to do it all” Why is that?  For most it means not having a simple plan in place to keep you focused on doing the “right” things, which doesn’t mean “all” things!

Just as “everyone” is not your client, you have to determine who you are, what you do, and with whom you want and need to do business with.

Once those key pieces are in place then you can get these three things up and running, so that you are free to be able to do what you do best!

John Wooden was so right when he said: “If you don’t have time to do it right, when will you have time to do it over? ”

Is now the time to get it right before you get any further along, and will have missed some great business opportunities?

Sue Falcone
CEO- Remarkable A Speakers Bureau

 

 

 

 

 

Go for the True Followers!

googlecanlearnSocial Media can work for any business if the right strategy, mindset, and work ethic is in place!

We have seen many people jump into Social Media thinking they do not have to interact or communicate with those that choose to follow them, and by just putting great content out there they will received increased business!

Or on the other hand, we have seen those that will not touch Social Media, stating there is no data indicating that it helps anyone at all, it is too time consuming, and a waste of time! Tell that one to the thousands that are seeing success every day!

You do not increase or grow your business by the quantity of the numbers you have following you, it is by the quality of people you have that are liking, sharing, and interacting with you that really counts.

Social Media makes it easier and faster to develop relationships with true followers, fans, and friends.

Make conscious choices of who you follow, and who you allow to follow you! Everyone is not your target audience, only those that like, trust, and want to get to know you!

Don’t write off Social Media as a fad, or that it doesn’t work for you, until you check out how you are approaching and working at it.

We believe in the value of Social Media both for those that are working or wanting to work for others, and all business owners!

Let’s choose to do it right!  Love to connect with you if you want to build a relationship where we can help you, and you see how you can help us.

Our friend, Zig Ziglar, had it right when he shared:
“You will get all you want in life, if you help enough other people get what they want first!”

Have a Remarkable Social Media Week!

Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

 

 

When Was the Last Time You “Unplugged?”

unpluggedNever thought I would be asking such a question! Not sure I even knew how to spell it, let alone be among the 89% of Americans, according to a new study by Bank of America, that check their devices at least 3-4 times a day- 24/7!

I am not in the 54% of Americans who are continually checking their devices, even when they are supposed to be asleep, however looking at my patterns I could be!

Isn’t our technology supposed to serve us and not the other way around?  I have been told to succeed as a business owner I have to be connected at all times or my business will fail! Have you heard that too?

Just like most Americans are sleep deprived, don’t take vacations, we are becoming addicted to being constantly “plugged in!”

When I looked recently at taking a “Road Trip” and not being continually “plugged in” I admit it was a little scary!

I have a social media person on my company team, and it still concerned me that I could take off and not blog, enjoy the scenery without taking a picture of it to share, read a book without feeling guilty, look at a magazine with no reason in mind, think without having a deadline to meet, enjoy conversation with my family without videoing it, and not answer all my emails on a regular schedule!

I realized I was tired and needed a break from my everyday routine, and how could I get it if I felt I needed to be tied to my devices!

I set about deciding how this could work! Like everything it is a choice and action that we can make happen!

In this adventure I realized 3 valuable things:
●    I had not clearly checked out all the mechanization that I should have in place to prevent me from thinking I had to be “plugged in all the time!”
●    Not trusting my business and its’ operation to those I had in place, thinking I had to do it all!
●    Making decisions on what I needed to be “plugged into” and what I could just let go and not join in.

I returned with a new look on life! Did I go completely off-line and disappear? No, it takes practice to close and have regular business hours and be a part of helping others without being “plugged in!”

Am I perfect at it? NO!  I have learned I don’t have to be perfect at everything, only striving for excellence and helping others do the same!

Ready to take the plunge and be “unplugged” even if only for a little while?

-Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

The “Must-Haves” to Be a Professional Speaker in Today’s World!

speaker of todayI am often asked as a booking agency for professional speakers and a speaker myself; what does a speaker need to have in place to be successful? In response I always ask first, “why do you want to be a professional speaker?”

This is the key to any successful career-knowing the “why” you are are doing what you do! What I learned as a graduate of Dale Carnegie: “you have to love what you do, and be excited about it” has been key in making sure my focus is on the why first! Knowing your “why” gives you vision, meaning and purpose to overcome any obstacle!

Once you know your “why,” it only makes sense that you need to have a well thought out written business plan of how you are going to become the best in your field of expertise.  As a speaker, you are starting a small business with you as the service, and then you can create products as add-ons to what you love and do best-speak!  Your plan needs to include: financial, marketing, operations, systems and processes.

Once you know your why and have your business plan in place;  what do you need whether you are marketing yourself, or others are doing some or all of it for you?  Here are the key things I have found in today’s speaking industry are the “must-haves” in getting the bookings you want and need:
Positive Attitude– Keep in mind, “it’s not about you, it’s all about others!”  Don’t let others disappoint or discourage you!
Be Thankful– Be grateful for the opportunities that come your way and share it with those who invite you to speak, and those who listen
Have and Be Fun– No one wants a “lecturer” anymore! You have to engage and interact with your audience!
Bring Great Content– Audiences of today want content they can use, no canned presentations or sales pitches for your company or books
Website–  Current updated one, that is mobile friendly
One-Sheet– Visual marketing tool available electronically and as a handout
Business Cards– Clear concise message
You Tube clip- Visual of you in action
Target Markets Defined– Know to whom you need to spend your time, resources and efforts in marketing yourself
Social Media Strategy– Electronic communication by which you: share, communicate, connect, and engage with your current audiences, event planners, and future audiences. There are many forms such as: Blogs, Vlogs, Videos, On-Line Communities (over 52 Social Media Platforms to choose from) Podcasts, Texting, Newsletters, E-mail Blasts. Depending on your field of expertise you can find out which ones are best for you
Fee Strategy– These can vary and be negotiated, but I love what speaker Shawnee Duperon shares: “if you don’t value your own work, neither will anyone else!” Practice quoting your fee so you can say it without batting an eye! No apologies!
Good Business Practices– Organization, Customer Relationship Management, and Time Management with systems and processes in place.
Be a Life-Long Learner– Know that education is the key to handle the change that is always a part of being a speaker. You never totally arrive where you cannot learn something from someone, and it keeps your message fresh, relevant, and exciting! Audiences are never the same and you can’t expect them to be! Keep learning to handle any situation with ease and confidence!

Sounds like a lot of work?  I assure you it is! Why do you think Public Speaking is the #1 fear of most people? Not only is it just getting in front of people and speaking, it is everything else that plays a part both before and after that makes you valuable and able to help others! It’s what I call the #WOWfactor.

In the May 2015 issue of Real Simple magazine, Christine K. Jahnke, author of “The Well-Spoken Woman,” reveals 5 tips on “How to conquer your fear of public speaking.” In this valuable article she shares: “for every important speech, I believe every minute you speak requires an hour of preparation.”  She notes this may seem a lot, but for most of us who are speakers, and represent speakers, we know this is so true!

Now you know what it takes behind the scenes to be the speaker that everyone will be talking and remembering long after your presentation, and how to make others feel like a “Rock Star” for choosing or referring you to speak!  I wish you well on your journey!

Sue Falcone
Sue Falcone