If you’re looking to get more exposure for your product, service or brand and/or wanting to be “famous” in your industry and stand out as THE expert, it’s time to incorporate the Get PR Famous Formula into your regular marketing plan. By adding visibility into your day-to-day plan, you WILL be exposed to more potential customers and you will grow your business.
The Get PR Famous Formula is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. The proven system is simple. You want to be newsworthy, you want to create great hooks, and you want to find the right journalist.
Last year alone, the people who followed this system were exposed to almost one billion
people and generated over eight figures in sales from free publicity.
Step 1 – Be Newsworthy
Being newsworthy is as simple as using outside of the box thinking to come up with creative story ideas:
1) Take a national trend or study and show how it relates to the local market.
2) Niche what you do and pitch around that. Think of a target. What do you do that is in the
small red circle that makes you unique in your industry?
3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. This is THE fastest and easiest way to get national media coverage. Want some tips on how to respond to HARO queries, get the free guide at www.FreeGiftFromChristina.com .
Step 2 – Create Great Hooks
The hook is your subject line. It’s how you get the journalist to read your email pitch. A hook is as simple as what you see on a magazine cover. People are paid a lot of money to get you to make a $5.00 impulse purchase in the grocery store check-out line based on the “hooks” you see on the magazine cover. My favorite is AARP Magazine. Just Google, “AARP magazine covers” and see what’s there. Do the same for industry related magazines or magazines you know your customers are reading and see what they are using for hooks. Then, just plug and play your newsworthy story idea into an existing hook and you’re one step closer to success!
Step 3 – Find the Right Journalist
This step is vital because you don’t want to send, for example, your business-related story to the book editor. People are always amazed at how frequently I get on television and in
magazines and newspapers. It’s all about finding the right person to pitch. I’m always asked how I do it. Here is my top-secret resource for finding journalists…. It’s Google. Google is a question search engine, “Who writes about real estate for [name of publication].” Locally, you’ll usually get their name, email, and phone number all in one search. Nationally can sometimes take a page or two of digging but they will be there. A resource I just discovered to find email addresses is, https://hunter.io. Give Hunter a try if you can’t find them on Google.
By putting these three steps in place when pitching the media, you will be light years ahead of your competition and you will stand out to journalists. The more you pitch, the more you are seen as a valuable resource and it won’t be long before the media is reaching out to you for quotes about your expertise.
Christina Daves is a High-energy Speaker, Serial Entrepreneur, Award-winning Inventor, Publicity Expert, Best-Selling Author of: “PR for Anyone” and TV Media Personality. With a “girl-next-door” appeal, audiences are captivated by her authenticity, sincerity and her struggle for, then capture of, success. Christina offers real stories on how to reach your goals using simple, yet proven, tactics that have catapulted her businesses, and helped a host of other entrepreneurs achieve success. Christina’s energy is infectious and her passion and perseverance ignite the audience with actionable lessons they can incorporate into their businesses the very next day. Her “never give up attitude” and “find a way to make it work” mantra, are inspiring to her audiences. To have Christina at your next event contact 888-766-3155 or click here: Hire Christina Daves