Tag Archives: PR

Branding and the World Series!

It’s a great Friday in Washington, D.C.!!! 

If you are a sports fan, you know the Washington Nationals are in the World Series and playing at home tonight. This will be my first ever World Series Game and I’m SO excited!!!

My son is even coming home from college to go with us so I get an extra bonus. 

Since it’s Friday, that means it’s time for this week’s Get Famous Friday PR Tip. I’ve started incorporating case studies in these so you can see the impact and why you want to get started TODAY! 

This week is an incredible story of how branding and positioning led to something amazing. Watch the video and see. Like this tip? You can still get my new book, The DIY Guide to FREE Publicity for only $0.99 and lots of extra goodies with it. Go to www.TheDIYGuidetoPR.com to learn more.  

Imagine what just one media hit will do for your business. It’s a game changer! It’s another PR Success Story – Congrats to our very own Visibility VIP rockstar, Connie, who got yet another great article. This time it’s in Thrive Global.  

https://thriveglobal.com/stories/second-act-entrepreneur-thoughts-from-a-grandmapreneur/If you want to learn how PR can change YOUR business, let’s set up a call at www.ChatwithChristina.com.   Book Christina for your next event: https://bit.ly/2Wf0khh

Are You Newsjacking?

One of the easiest ways to get media exposure for your business is by taking what is already in the news and bringing it home and/or establishing yourself as the expert on that topic. This is known as “newsjacking.”  

A media cycle starts with the breaking news. After that, the media is looking to add to the story. What is your expertise on the matter? What is your “spin”? What information can you provide to keep the story going and position you as the industry expert?

There are many sources providing studies, statistics, and information on your industry that provide good data that you can use to create a news story. If it’s a national study, what does it mean for your local market or specifically for your aspect of your industry.

Another thing to look at is what is happening in the news that is trending. Look at trends.google.com and Twitter trends to see what people are talking about. It doesn’t matter if it’s not happening right in your own backyard. What would it mean if it was happening in your area or in your industry? What would the ramifications be if it were where you are?

If you disagree what someone in your industry is doing and that makes news, provide your opinion on the subject and why you think what they are doing is wrong. The media loves to hear the other side of the story so if you can provide information on that aspect of it, you will be more likely to get media coverage.

What can you “newsjack” to position yourself as the expert and provide expert information to the media on a trending news story?

Christina Daves is a do-it-yourself Publicity Strategist. She is the best-selling author of, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business, that shares her journey of getting exposure for a product she invented. As a sought-after Keynote Speaker, she brings all the information to help you and/or your company “Get Visible!” Christina taught herself everything she could about generating her own publicity. She has appeared in over 1,000 local and national media outlets including: The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more. She also has a regular segment on Good Morning Washington. Last year alone, Christina, together with her clients, reached over 873 million views and generated over 8 figures in sales from free publicity. To book Christina for your next event contact us at 888-766-3155 today!

The Get PR Famous Formula!

If you’re looking to get more exposure for your product, service or brand and/or wanting to be “famous” in your industry and stand out as THE expert, it’s time to incorporate the Get PR Famous Formula into your regular marketing plan. By adding visibility into your day-to-day plan, you WILL be exposed to more potential customers and you will grow your business.

The Get PR Famous Formula is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. The proven system is simple. You want to be newsworthy, you want to create great hooks, and you want to find the right journalist.

Last year alone, the people who followed this system were exposed to almost one billion
people and generated over eight figures in sales from free publicity.

Step 1Be Newsworthy
Being newsworthy is as simple as using outside of the box thinking to come up with creative story ideas:

1) Take a national trend or study and show how it relates to the local market.

2) Niche what you do and pitch around that. Think of a target. What do you do that is in the
small red circle that makes you unique in your industry?

3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. This is THE fastest and easiest way to get national media coverage. Want some tips on how to respond to HARO queries, get the free guide at www.FreeGiftFromChristina.com .

Step 2Create Great Hooks
The hook is your subject line. It’s how you get the journalist to read your email pitch. A hook is as simple as what you see on a magazine cover. People are paid a lot of money to get you to make a $5.00 impulse purchase in the grocery store check-out line based on the “hooks” you see on the magazine cover. My favorite is AARP Magazine. Just Google, “AARP magazine covers” and see what’s there. Do the same for industry related magazines or magazines you know your customers are reading and see what they are using for hooks. Then, just plug and play your newsworthy story idea into an existing hook and you’re one step closer to success!

Step 3Find the Right Journalist
This step is vital because you don’t want to send, for example, your business-related story to the book editor. People are always amazed at how frequently I get on television and in
magazines and newspapers. It’s all about finding the right person to pitch. I’m always asked how I do it. Here is my top-secret resource for finding journalists…. It’s Google. Google is a question search engine, “Who writes about real estate for [name of publication].” Locally, you’ll usually get their name, email, and phone number all in one search. Nationally can sometimes take a page or two of digging but they will be there. A resource I just discovered to find email addresses is, https://hunter.io. Give Hunter a try if you can’t find them on Google.

By putting these three steps in place when pitching the media, you will be light years ahead of  your competition and you will stand out to journalists. The more you pitch, the more you are seen as a valuable resource and it won’t be long before the media is reaching out to you for quotes about your expertise.

Christina Daves is a High-energy Speaker, Serial Entrepreneur, Award-winning Inventor, Publicity Expert, Best-Selling Author of: “PR for Anyone” and TV Media Personality.  With a “girl-next-door” appeal, audiences are captivated by her authenticity, sincerity and her struggle for, then capture of, success. Christina offers real stories on how to reach your goals using simple, yet proven, tactics that have catapulted her businesses, and helped a host of other entrepreneurs achieve success. Christina’s energy is infectious and her passion and perseverance ignite the audience with actionable lessons they can incorporate into their businesses the very next day. Her “never give up attitude” and “find a way to make it work” mantra, are inspiring to her audiences. To have Christina at your next event contact 888-766-3155 or click here: Hire Christina Daves