Tag Archives: Networking

Do You Know Your Ideal Client?

Do you know your ideal client? Do you have a mental picture of what they look like based on intentionally identifying them? Have you written it down and is your target marketing focused on finding them?

Whether you are an Event Planner looking for the perfect professional speaker,  a speaker looking for your next gig, or a speakers bureau looking for those clients to book your speakers; none of us has time to waste on those who are not the right fit for our services and products.

The key is to define the ones we need to focus on, and and be prepared to find them!

Here are some questions we suggest you need to answer to find the “ideal client” you are looking for:
1.        Do you know who you are and what you do- in 20 seconds or less?
2.       Have you done your homework on your competitors?
3.       Do you know who needs your products and services?
4.       Are your fees set so you can quote them without blinking an eye?
5.      Do you know where your “ideals” hang out online?
6.      How do you plan to be heard and seen so you can attract them?

Once you have answered these questions, let’s get specific. Identify your price points and your clients pain points, and become the solution. The next set of questions will get you thinking of who you have in your contact list already that meets your qualifications:
•       Are they male or female?
•      What age group are they in?
•      How do they like to be contacted?
•      Are they local, regional, state wide, national, or international?
•     How do you get introduced if you do not personally know them?

Once you have them clearly in mind you are ready to begin to find them! Here are some great starts that you may have overlooked!

Have you shared with your colleagues, friends, family who you are looking for, so they can give you referrels?  Do you have testimonials from the ideal clients you have worked with before that you can use as a reference? Are you networking and connecting with those you have identified, remembering  your ideal clients are not EVERYONE!

Another idea is to check with the business center of  your local library and give them what your “ideal client” looks like, and they can provide all sorts of contact and data information for you at no charge!

Now you are ready to go on the journey of a lifetime!  Your “ideal clients” are just waiting to connect and work with you!

As Founder/CEO of Remarkable! A Speakers Bureau, Sue Falcone is dedicated to delivering outstanding professional speakers to create a memorable event and experience for her clients and their audiences. Sue and her team will find the perfect speaker for your event, from conferences and corporate meetings to trainings, banquets, dinners, and more…Contact her at 888766-3155 today.

10 Business Networking Tips for Delivering Solid First Impressions

networkingBuilding a priceless business relationship entails creating a series of progress-based impressions.  None is more important than the first.  We need to make sure our first connection with someone is progress-based and powerful.

Remember, people meet people all the time.  We need to stand out as someone they want future contact with.

Here are 10 quick business networking tips for delivering solid first impressions.

Tip 1.  Do not try to do major business deals (save that for later).
Do not rush new relationships; think LONG TERM.  Do not SELL!  It is a mind-set.  Be subtle.  The worst thing we can do is try to start selling someone something as soon as you meet them.

Tip 2.  Be an Early Bird and a Late Bloomer.
Never be late.  At a networking event the ten minutes before things get under way and the ten minutes after are the real golden moments.  So arrive 15 minutes early and stay 15 minutes late.

Tip 3.  Always stand when meeting someone new.
It shows respect.  What else can I say about it?

Tip 4.  Hand in hand.
In the business arena, handshakes are the accepted greeting.  As a rule, I would advise against initiating kisses or hugs in a business setting.  Take the handshake seriously; we will be judged by the quality (limp/firm, moist/dry, lengthy/brief) of our handshake.   Above all, a handshake should be firm, but not bone-crushing.

Note to men about shaking hands with women:
Don’t wimp out on the handshake.  I often hear from female professionals I am working with how some men will offer them a lame “I don’t want to hurt you  you delicate flower, you” handshake.  Be a man.  Shake the hand.

We can avoid delivering a cold, wet handshake by keeping your drink in the left hand.  If your hands tend to be clammy, try spraying them with antiperspirant at least once a day.  Also, try carrying Kleenex in your pocket and drying your hands discreetly from time to time.  To really put yourself over the top, shake hands good-bye as well as hello.

Tip 5.  Travel light.
In most cases, there is no need to take our briefcase or even a purse.  We do not want to have to put down all that stuff (brochures, briefcases, or handbags) and dig out a business card.  It’s also tougher to move around or look comfortable and easygoing with our arms filled with your company’s propaganda.  Remember, we are there to connect, not sell.

Tip 6.  Meet.  Talk.  Get card.  Go.
At a networking event, talk to one person for about four to five minutes – eight minutes maximum.  Get their card, take some notes, and work toward a comfortable conclusion to this initial conversation.  Hogging someone’s time is an inexcusable no-no.  If we cannot find a natural way to end the conversation, introduce the person to someone else.  It’s a win-win.  We help them connect with someone new and we get to move on without appearing rude.

Tip 7.  Do not act desperate for business.
People want to talk to upbeat, confident people. We will not create any priceless business relationships if we act like we don’t have lunch money.  Treat people as worthy of our respect and courtesy, not as targets.

Tip 8.  Carry /use breath mints or those dissolving strip things (not gum).
Halitosis is bad for business.  Good breath is a must.  And as for gum, smacking anything at a networking function is discouraged.

Tip 9.  Communicate that your network rocks.
Talk enthusiastically about the cool, neat, highly productive and witty people who are already in your network.  This will encourage others to want to be in our network too, because we will speak of them in the same positive way.

Tip 10.  Who wants a drink –e-poo?
At conferences, conventions, trade shows, and business-after-hours functions (often organized by the local Chamber of Commerce and held at a local business establishment), it is common for there to be alcohol.  I encourage you to consider not drinking at these events, or at least know your alcohol limit and not get anywhere close to it.  Sure we want to be remembered, but not as the loud jerk who couldn’t hold his spirits and spilled red wine on Judge Jacob’s new power suit.

Dean Lindsay newby Dean Lindsay – International Business Speaker and Author of Cracking the Networking CODE – 4 Steps to Priceless Business Relationships

To learn more about Dean or book him for your next event contact http://goo.gl/lrxdGI 

 

It’s Not Enough Just to Be ON Social Media!

businessrelationshipsIn looking back, when Social Media first started becoming the new business and personal  “buzz” I wondered: “what is this really all about? Should I just jump in not knowing why, or should I develop a system and process to make the best use of the options available and optimize the use of my time?”

I’m a “life long learner” so I wanted more information about the why, and the potential benefits for my company, the talent I represent, and my personal life!  I also wanted to know what were all the Social Media options available to me, and were they really “FREE” as everyone was sharing?

I have now come to the conclusion that:
Social Media is here to stay and there are many different forms of it
There is a place and a plan for every business and person to be involved in
This is where our clients, audiences, future business, and friends hang out
With a plan and purpose you can connect with the world 

But the key to making it work for you, says Social Media “Guru” Tracy Taylor of TNT Marketing, http://www.tntmarketing.guru is how you use it! TracyTracy shares: “it is not enough just to be there and share occasionally what you want from others, but it is to daily connect, communicate, share, and engage, with your current and future clients.”  She has facts to back up the benefits and value, and consults with her clients to show them how to have a Social Media strategy that will grow their businesses. Feel you can’t take the time to make it work? Tracy offers additional services of partnering with you to actually do your posting and checking on the progress of the strategy you have chosen.

For me it is connecting with people, so I don’t have to make “cold calls”, or be away networking for long periods of time! I connect with people on Social Media first and then see and listen to what they have to say, and they do the same; so that when I ask if I can contact them it is a natural way of access and a more rewarding conversation. It is not unusual for me to walk into a large event, even if it is not located where my headquarters are, and have people come up to me and say: “glad to meet you, we are connected on Social Media, and I have been wanting to meet with you!” There is no other way I can reach so many with one posting such as I am doing here!

Julie AustinJulie Austin, one of our unique talents at my company, who is an inventor and expert on innovation, shares that “Social Media is key to creating and introducing new products, selling globally, and being there at the right time to enter new markets.” She shares nationally “how to beat your competition through innovation, which starts with great ideas!”  She then shows you how to change the way you do business, save your company money, make your employees happy, and how to think like an innovator every day.

Social Media has become our outlet to the world, whether through your website, blog, or choice of networking sites to best use your time and energy. To be effective at the wonder of it all, you have to be current in your use of it! That means it is “not enough just to be there”, you have to keep wherever you have chosen to be: current, updated, fresh, and remember there are people on the other side looking at who you are and what you share and making the decision to do business, be friends or partner with you!

I value your Social Media connection with us, and check out our Talent here on our current website when you need a Speaker, Presenter, Entertainer, Executive Coach, or Author for your upcoming event!  Keep checking back as we will be launching a new website that you will love as much as we do!

Sue Falcone
Sue Falcone