Tag Archives: LinkedIn

How to Start Using LinkedIn for Your Business!

What Are You Waiting For? Get On LinkedIn And Start Growing Your Business!

You don’t need to be on every social site out there because let’s admit, it can be overwhelming. You need to be spending your time doing what you were born to do. Staying in your zone of genius.

And that is running your business!

But on the other hand, marketing is necessary to grow your business right?

I want you to be getting the biggest return in the shortest amount of time, and the perfect way to do that is through LinkedIn!

Follow these few steps on LinkedIn and you’ll be on your way to business success!

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Have a Great Profile

It is essential to anything you do on LinkedIn. If there are holes in your profile, no picture, no business link, you can’t expect it to make money for you!

There are 3 things you need to do when you start updating your profile and I can tell you all about them here. Go ahead and complete your profile with these 3 basic tips, it only takes a few minutes!

Stay Visible with Regular Updates

Let’s be honest, if you’re not on consistently or leave LinkedIn for days or weeks at a time, people forget about you!

Keep sharing business updates; keep connecting with people; keep engaging in your LinkedIn groups. People will notice and eventually will want to know more.

Connect with Everyone you Meet!

I can’t express enough how important this is! You may meet some of the most valuable connections in the world, but if you can’t get in contact with them afterwards, it’s pointless!

You may get a business card, which is great! But they only have their phone and email, that’s risky. They can either ignore your call, forget to call you back, or your email can get lost in the inbox!

Go ahead and connect with them immediately after meeting! You will have their profile forever and you’ll stay present in their feed; aka, top of mind!

Follow Up

This goes hand-in-hand with connecting with everyone you meet! Having a consistent outreach not only keeps you top of mind, but shows your connections you care!

It could be as simple as asking how that project they were working on is going! Make some notes, keep track of what they’re doing and check in every now and then.

This is all VERY easy to do! Takes about 20 minutes a day and you’ll see MASSIVE changes in your business!

Karen Yankovich shows audiences how to turn their passion into prosperity.  She delivers high-level, high impact, high energy keynotes, presentations and workshops for audiences looking to increase profitability and uplevel their businesses. Want some help? Join the LinkedUp Revolution and get 21 days FREE of in depth Linkedin training!  To hire Karen for Your next Event click here:  Karen Yankovich

 

 

The 7 Secrets to Writing Killer Content on LinkedIn

ReBlogged Post via LinkedIn.com

221bdf3In the spring of 2011, we launched LinkedIn Today (now Pulse) with the goal of getting professionals the news they needed at a massive scale. We had a sense of the kind of content that members would love to read, but nothing like this had ever been done across the professional world — so there were many more questions than answers.

Would busy professionals consume only short stories about breaking business news? Or were they simply looking for a few tips on how to be inspired? Long-form or lists? Slideshows or videos? Would trade journals outperform general news?

What we’ve found in the last year is that LinkedIn users tend to care about one thing in particular: they want to learn. The kinds of stories that explode among the business crowd are ones that make them feel smarter at the end of the day; the content could come from anywhere and be in any form.

Here are seven tips generated from watching reader patterns over the last year. In the comments, share your own ideas.

1. Write What You Know

Plumb your professional world to come up with topics. What tricks do you employ every day that make your work life easier? What failures have had along the way that helped turn you into a success? What inspired you to do what you do? Use the details from your life to help others be better in theirs.

You can also use LinkedIn as a sounding board: Share your big ideas about how to reshape the economy or about what disruption is coming next (and why everyone is missing it). Explain why you think one firm is doing well and another dying. Then use the wisdom of the professional crowd to refine, reshape or just debate.

Here are three examples from writers who relied on “write what you know” to create content that performed phenomenally well on LinkedIn:

2. Write often

Shorter and frequent beats the reverse. Get your thoughts out there and let your commenters help you craft your next big idea. Find something that works and keep iterating on it. Don’t wait for perfect.

3. Remember your audience

LinkedIn is comprised of more than 275 million executives, entrepreneurs, entry-level and exiting workers — basically the working world in one place. Be conversational, but keep the conversation focused on the professional sphere. And remember that your readers are busy; an email, IM, phone call or conversation is always about to lure them away. Employ photos, bold headings, lists and infographics whenever you can. And, above all, always be interesting.

4Pay attention to the headline

A great headline carries a lot of weight: It can draw in readers who might otherwise skim and move on; it can help keep you focused while you’re writing (some writers will come up with the headline first before writing a word of the post — I did here); it can give search engines valuable information. One rule to remember: Clear beats clever; use puns or jokes sparingly.

5. When Facing the Blank Page, Consider Law & Order

Dick Wolf had the right idea. When Law & Order needed material, it turned to the news. Do the same: Find an acquisition that is generating headlines and explain why it’s good or bad. Or talk about your own experience buying or selling companies. Some big name recently get promoted/hired/arrested? Offer tips on what he or she has to do next. Use the news as a conversation starter.

Three examples of stories that went viral on LinkedIn and that played off or discussed the news:

6. Always attribute

Give credit wherever and whenever you can: whether quoting, citing or using images. When in doubt, attribute. Use links and source lines liberally (and, of course, make sure you have the rights to the images you’re using).

7Share!

When you’ve published, tell your network, send to friends, post on Facebook, Twitter, Pinterest, let your colleagues and employees know. Get the word out to build a strong following. The more you share, the bigger your audience and the more impact you’ll have.

What do you think? If you’ve been writing, what are your killer tips? And if you haven’t been, what’s holding you back?

(Photo: The Hamster Factory, Flickr; Post updated 2/13/14)