Tag Archives: Create

How 15 Minutes and $15 or Less Will Create Amazing Impacts!

Do you have 15 minutes and $15 or less to see an amazing impact in your business and life?This principle works!

Recently I  presented at an event hosted by the University of Michigan, and enjoyed dinner afterwards with my client, Marilyn.

During casual conversation while deciding what to order, my host mentioned she “goes hog-wild” for A&W Root Beer. Good thing she didn’t say Dom Perignon, since dinner was on me!

I made a mental note of her affinity for A&W Root Beer and pondered a few alternatives on the flight back.  Arriving home I jumped online for less than 15 minutes and ordered a case of A&W Root Beer for less than $15, which was delivered to her home address within three days.

Pretty cool. The moral of the story? I was re-booked there the following year,  right? Ehhhhh…..no.
I was referred to a colleague who booked me the following year, right?
In fact, over three years went by, and I didn’t hear anything from Marilyn!

Until one day, I received a phone call. Here is how it went:
Marilyn: “Andy…Hi—It’s Marilyn from up in Michigan, do you
remember me?”

Andy: “Sure I remember you, Marilyn. How are you doing?”
Marilyn: “I’m great! Hey, I wanted to tell you that I’m so sorry I
hadn’t kept in touch. You’re not going to believe this, but, the very
next day after your program…well, I quit my job! I’m doing
something completely different now. But, guess what….?”

Andy: “What?”
Marilyn: “I just became chair of the planning committee for our
upcoming conference, and we’d love for you to be our keynote
speaker. Are you available on August 23rd ?”
Andy: “Yes…that sounds great. Would love to do it!”

Once again after that event,  Marilyn and I again enjoyed dinner together. I just had to have this conversation:

Andy: “So, Marilyn, I have to ask…After three years, what made you decide to track me down to present this program for you?”
Marilyn: “Sure, Andy. I’ve been waiting three years to tell you this. You know, I love your program. You’re really a great speaker. But, there are plenty of other great speakers out there who also present great programs, as well. Do you remember that case of A&W Root Beer you shipped to my home?”

Andy: “Sure….absolutely.”
Marilyn: “Andy, do you know I STILL have one can of that A&W Root Beer in my refrigerator, that I show my friends and family when they come over? That was the greatest small gesture that anyone has ever done for me when it wasn’t my birthday or Christmas.”


As great as we think we are at what we do, there is another person, or another company, who can probably perform the same function or service just as well as we can.

So, what makes the difference? The little things. The little things which take 15 minutes or less, and $15  or less. What an amazing investment of so little time, and so little money.

We use the excuses of: “I don’t have enough time” and “I don’t have enough budget,” don’t
we?  Sure we do. We should always have 15 minutes or less, and $15 or less, to spend on the most important people in our life and career.

Fifteen minutes per day is just 1/100 th of our time.  Here’s the challenge! What amazing impact can you make today with your special client, significant other, employee, or new contact, using just 15 minutes and $15 dollars or less?

Andy Masters is an award-winning author and international speaker who has written 5 books, earned 4 degrees, and presented hundreds of sales/service, leadership, and personal development experiences. Andy has earned the prestigious “CSP” designation of the National Speakers Association (NSA), the highest earned international recognition for professional speakers, in which less than 10% of speakers worldwide have achieved. To hire Andy for your next event call 888-766-3155 today, or click here: Hire Andy Masters

It’s Motivation Monday- Crafting a Speech with Kelly Swanson

Speech Writing: The 3 Column Template for Crafting a Speech

Speech Writing: The 3 Column Template for Crafting a Speech by motivational speaker Kelly Swanson

We all have different approaches to writing a speech – none of them wrong if it results in a quality product.

Sometimes the hardest part of writing a speech happens before you write the first word –the preparation – that stage when all of your thoughts and ideas are floating above your head in no order whatsoever.

You sort of know what you want to say in bits and pieces, but have no idea of how to put it together. Or how to even start. And when you try to explain it to somebody it sounds even worse. This article is to help you prepare those thoughts and ideas to make the writing process much easier.


By organizing your thoughts in three columns.

I’m going to assume that you have a message and you have an audience. If you don’t, then perhaps you should be rethinking this whole “I’m going to be a famous speaker” idea. You need a message. The audience can come later, but you still must have some idea of who you are talking to. A speech written for teens will be much different than a speech written for senior citizens.

On a piece of paper draw three columns. Give the first column the title: MESSAGE. Give the second column the title: ABOUT ME.  Give the third column the title: ABOUT THEM.

Your speech will have three major components: the message and points you want to make (what you want to teach them), the stories you have chosen to illustrate those points, and the things you will do to make your message about them.

All three are vital, especially the last column, which so many speakers forget resulting in a speech filled with instructions that is only about them.

In the first (Message) column you basically finish these statements in your words:

We have a problem in our world today and it is __________

And because of this people __________

And __________

happens I have experienced this myself when __________

And found that the answer is __________

And here are the steps you take to get there _________

The message column is the place where you are basically setting up the problem, your solution, and that you are here to help fix it, and here’s how you do it. This is the content  – the take away – what people will learn from you that they can take back to their lives on Monday morning.

The second (ABOUT YOU) column is all about you.

These are your stories, your life experiences, stories about people you know – comedy bits, pictures, music – whatever you want to use to SHOW your audience how this message applies to life.

This is the part that adds the energy and flavor and helps you address things like short attention spans.

This is the part where you can swap out stories for ones that fit this particular audience better.

This is the part that is truly unique to you as a speaker and a performer.

The last (ABOUT THEM) column is about them.

This is where you take your message and ask them how it relates to them. The best way to make your speech about them is to ask questions – even if you don’t expect them to answer.

Use statements like:

Have you ever noticed this about yourself?

Have you seen the signs in your own life?

What do you do in those situations?

Where are you stuck?

Do you find examples of this in your own life?

Let’s talk about how this affects you.

Do you remember back to a time when?

Why don’t we discuss some ways that you….?

Do you ever feel…?

When have you found…..?

If I can do this, so can you. It’s not too late for you to…..

Now you merge the three columns in any order you want, using your own style of language to achieve the desired affect.

Have fun and happy writing!

KELLY SWANSON is an award-winning storyteller, comedian, author, motivational speaker. She has been described by “Our State Magazine” as one of North Carolina’s funniest women. She uses hilarious comedy, powerful stories, and a wacky cast of southern characters to make people laugh, remind them of their value, and show them how to stand up and stick out in their lives, businesses, and communities. Her shows have delighted audiences from coast to coast, from board rooms to cruise ships. To invite Kelly to your 2014 event, contact Sue Falcone at sue@simplysuespeaks.com or call 1-888-766-3155.