Tag Archives: audiences

“You Get What You Pay For!”

How many times have you heard: “you get what you pay for?”  I can remember my Grandmother saying that over and over again.

We are not sure where the quote actually came from, but I am finding more and more people want value, a positive experience, and service. Isn’t that what everyone in business promises to provide and deliver in a cost effective, excellent and timely manner?

I encounter this at times: “Sue, I love your company and the speakers you represent, but we can’t afford you!”  Ever heard that, or said it to a someone else, maybe even me?  When I hear it, I have to first think, “what are they really saying” before I respond. I have found in my many years of sales and marketing that usually it is not about the money at all!

People and companies can always find the money when their deepest desires are met! However, when hearing that statement how many of us will take the time to ask, “tell me more about why you feel that way?” to see if we have even uncovered their deepest desire, or addressed it clearly enough? Or do we just smile, feel rejected or even say: “you get what you pay for” and walk away?

Building a business is all about relationships, knowing your target markets, and being willing and confident enough to do the best you can, provide great value, overcome objections, and handle rejections well so you can move on no matter the choice of others!

Challenge for you:  is your business model based on value or fees first?  How do you position yourself so value is the main thing that people want to come to you for,
regardless of your fee?  It’s key to your success!

As Founder/CEO of Remarkable! A Speakers Bureau Sue Falcone knows from experience how stressful finding the right speaker can be! Sue is passionate and dedicated to bringing customized and personalized services to her clients by providing experienced and accredited professional speakers, and a stress- free experience when working with her or a member of her team. Contact her at 888-766-3155 and she will help you get started to creating a Remarkable event!

It’s Remarkable How a Story Told Well Can Move an Audience to Action!


It’s Remarkable how a story told well can move an audience to action.

When I first met Christina Daves by Zoom, what I noticed first was her high energy and giving personality!

“OMG – you are phenomenal ” – “I had goosebumps” – “You made me laugh and you made me cry” – “I can do this!!!” These are all things Christina has heard after her presentations.

I laughed when I heard this: one gentleman waited in line for an hour and a half to have his book signed and take a picture with her. Afterwards he said, “I’d love to come see you speak again but President Obama just appointed me to head a task force in Cuba and my family and I are moving there next week.” WOW!!!

What Is it that Christina does to move her attendees? She engages with them. She relates to them. She IS them. Anyone in the room can do anything she’s done and by the time the presentation is over, she has transformed a room.

Much of Christina’s journey involves what it took to invent a product and then try to share it with the world (before she lost her house to a bankruptcy because she mortgaged it to manufacture her idea). One failure after another finally led to the break of a lifetime – winning Steve Harvey’s Top Inventor Competition on his Emmy® Award winning daytime show.

She’s not afraid of failure and she’s willing ask anyone for anything – ask her how she got Diana Ross to wear her product when she sang for the President or how a “guerrilla marketing” stunt landed her on the Today Show with Savannah Guthrie.

Life and business take guts and the willingness to make things happen. Christina shares all of this in her presentations.

Her ultimate business success came through the power of free publicity and her proven three step process that, when executed properly, is almost foolproof:

1) Be Newsworthy

2) Create a Great Hook

3) Find the Right Journalist

Then, combine this with a social media strategy and you have the recipe for success! This is what she calls her secret sauce. PR + Social Media = MAGIC. Because what we know for certain is that more visibility means more customers and more customers means more profits.

Christina holds nothing back and there are no excuses when she’s done to not getting massive visibility for a product, service, or brand.

I know you will love having Christina Daves at your events, and look forward to working with you to make that happen!

Sue Falcone
CEO- Remarkable! A Speakers Bureau