It is amazing that as advanced as we are here in the United States, our businesses are not doing as well as they could be! Why is that? Leading researchers share that marketing is the key; and business owners do not take full advantage of what is available for them, both FREE and at reasonable fees!
Business owners think in the beginning, and then going forward, that they have to do it all, including marketing! They attempt to do things they are not skilled at, and end up eventually having no life, and failure becomes a reality. I learned early on that I can’t do everything, but I got into the trap and gave it my best shot! I learned the hard way what every successful business owner knows, you have to be working “on” your business doing the things that you are best at, and you need to outsource many of those “in” business things that others are better at doing than you are!
Marketing was always one of my skill sets, and I was astonished to learn that 55% of businesses still do not have a website! That seems strange since 80% of Americans and a 1/3 of the world population is online. How does a business intend to reach their target markets or grow without an online presence? I have interviewed many consumers and our own clients, and they have shared that they do not consider doing business with a company that does not have a website! “Just sayin!”
Why would a company choose not to have a website? Most studies show they don’t feel they have the “right” skill sets to get one up and running and then maintain it; nor do they feel the fees for websites are worth the time and resources.
I want to share a secret with you! I know the value of a website, and I recently decided I needed to update my website to one where I could maintain it myself.
Never in my wildest dreams did I ever think I would seek a TV station to create my “new look!” After doing my homework and securing many quotes, I was surprised to find that my local TV affiliate offered many marketing services for local businesses besides TV ads, and at a rate I could afford!
Thanks to an outstanding sales representative, Hayley Curry, of ABC45 WXLV (owned by parent company Sinclair Broadcast Group), we will soon launch a new site. It was a joy working with Hayley because she took the time to understand my business, and could translate that to the project manager, John Wertz, and webmaster, Beth Tuzi. It has been a great experience working with this team. I feel they really take their jobs seriously: one of working for me, and wanting my business to succeed!
Besides having a good website, your marketing should include a great Social Media strategy. LinkedIn studies show that 81% of businesses use some form of Social Media to market. But I wonder how many are using all the capabilities of what Social Media can do for them? I love all aspects of Social Media, which not only includes the sites everyone is tapped into, but also newsletters, email blasts, and written publications, such as this blog!
But studies show most business owners are not tapping into the resources that are available to them, and seeking help in getting the “in” things of Social Media handled on a consistent basis! I found a great virtual Social Media Guru, Tracy Taylor of TNT Marketing, who helps keep our Social Media sites looking good, and the posting of some things. I still feel my sites needs my “personal touch”, but I have limited time, so together we have a strategy, with less stress and time involved for me! Again I found Hayley and her staff can do some major marketing pieces for my business at an affordable rate, which we will soon be putting into place. Then I can be even more focused “on” my business! Keep following us here and see the new changes coming!
Have I taken out a large Small Business Loan to cover what I have shared with you? I assure you I have not! I “bootstrap” my own business, and we remain debt free in it! I look forward to a great rest of our business year, and now that I have given you some awesome ideas, I would love to hear what you plan on doing with them!
Since many have helped me succeed, I love helping others in turn. To contact Tracy Taylor, email her at firstname.lastname@example.org or call her at (865) 809-5989. To contact Hayley Curry, email her at email@example.com or call her at 336-499-1704. Let them know how you heard about them!