arrowtemplate 2I am a dedicated student of social media and its implications on modern communication. Admittedly, the more I learn, the more I need to learn. From tweets and posts to making sure your site isn’t overrun with robotic spam, it is a non-stop job.

It’s most certainly not a job a small business with less than 5 employees wants to take on. Yet, unless you can pay someone else to do it, you have to find a  way to make it happen or get left in the cyber dust.

I say the idea, no matter your staff size, is to work smart, not hard.

I Like these basics:

Tell me something, don’t sell me something. In general, people love fresh nuggets of timely information. They don’t love feeling even the slightest pressure to buy.

Start a conversation. Engaging your followers/friends gives them a chance to react. It also sets you up as a go-to person for information and lively conversation.

Listen more than you talk. You can learn a lot by hearing what others want and need from you. Short and sweet comments are also a lot easier to process.

Keep the fun in the function. Social media is not a one-size-fits-all platform. Your brand should dictate how you use it. It will also dictate areas of needed improvement. My rule: Kindness Counts

Fill a need. If you are not filling a reader’s need, they might ‘unfollow’, ‘unfriend’ or ‘unlike’ you. That’s not always a bad thing, because when it comes to measurable analytics it is more about the clicks you get on your posts than the number of likes or follows that you have.

Let the real you shine through. It is never a bad thing to give people who have taken the time to follow or like you a glimpse of who you are. A picture of you having fun with family or coworkers; cheering on your favorite team during the big dance; or sharing a thought through your pet is great. Your followers dictate through response when you’ve gone beyond moderation.

One of the things I love about the advances in social media are the dashboards that are pretty standard on most sites.  At a glance you can check progress. Even better than that, you can put all your outlets under one umbrella like Hootsuite ot BufferApp.

I can schedule a post or post in the moment. Again the key is moderation.  Graphs on your pages will help serve as a guide.

  • Be selective on what and when you post.
  • Look at your personal pages and see what works.
  • Keep the good, tweak the rest.
  • Don’t be afraid to get social and have fun doing it!

Let me know what you think, as we grow together.



Carol AndrewsAs a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.

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