Category Archives: Social Media

5 Words to Avoid in Your Social Media Posts!

Here are 5 types of words that I want you to think twice before using in your social media.

Why so important in social media? Because you have a much shorter time to make an impression so you want to make a good and intriguing impression, fast.

CLICK TO TWEET

 1. Avoid words that focus on the negative.

Words like:

  • Can’t
  • Do not
  • Unfortunately
  • Impossible
  • Mistake
  • Problem

That doesn’t mean your prospect client doesn’t have a problem you want to (and can) solve. It means you need to word it differently.

Instead use words like:

  • Your benefit
  • It’s best to
  • Success
  • Value

Show you understand where your reader is coming from and how your service benefits them to keep reading, to sign up, to click, or to buy.

2. Avoid using the words THING or STUFF or IT.
I actually wrote this sentence in this post and had to go back and change one above because I realized I used it when I could have been more specific. Always, always, always be specific. Be clear, tell your followers what you want them to focus on so they have clear takeaways.

What was the sentence above I had to change?

Tell me what you think of the difference when I followed my own advice…

Before: Show your reader how it benefits them to keep reading, to sign up, to click, or to buy.

After: Show your reader how your service (or product) benefits them to keep reading, to sign up, to click, or to buy.

Small difference but a big one nonetheless. Don’t you think?

3. Avoid the word REALLY.
This word is a descriptive crutch. Just like a lot, and very. If you are describing something that you want to emphasize and you can’t think of a good adjective then grab your thesaurus or go to thesaurus.com (my personal fav) to get inspiration. Or just delete the word altogether and your sentence should be strong enough to stand on its own.

Example: You really need to buy my service if you are suffering from a lot of fear that posting on social media is difficult and are very nervous about spending money on ads.

Change to: Buy my service if you suffer from fear that posting on social media is difficult and you are nervous about spending money on ads.

Just removing those words made your statement much more clear and powerful!

4. Strike out “I believe” “I think” and “I feel” , from your posts.
People assume the words they read are the author’s opinion, unless you are quoting a fact. Using these “I” statements sounds wishy washy, reduces the power of what you are saying, and leads to a decrease in your perceived expert status. So don’t do this, instead just take those words out of the equation and let your sentence stand on its own.

Example: I believe you should revamp, revitalize and renew your LinkedIn profile so you look professional and polished.

Now take out the “I believe” and notice how the focus stays on the reader and you sound much more persuasive!

What do you think?

5. Never use the word JUST.
I read a fascinating article recently. The author talked about some personal research she did on the word just. She found that a much higher proportion of women used this word in communication.

  • “I just wanted to check in on …”
  • “Just wondering if you’d decided between …”
  • “If you can just give me an answer, then …”
  • “I’m just following up on …”

The author (Ellen Leanse, Business Insider) makes a fantastic point about the word just and why women seem to use it more. This word is a way of asking permission, showing deference to who you are talking to (whether they deserve it or not), and most often dramatically reduces the power of the communicator who uses it.

Striking this one word from the sentence strengthened the sender’s message and clarified it too. Isn’t that something we always look for in communication? I know I do.

So I challenge you to take a look at your communications you send today and see how many justs find their way into your emails, and then delete them!

I bet you will feel a little more powerful and confident in your request, and just might (will!) get a faster, clearer response.

Want another word list to keep handy? Here is a great one: 297 words and phrases that rob your writing of power. Check it out!

Have you found a great resource of words to use or words to avoid? Share with us in my LinkedIn group! I bet you will learn another smart business tidbit or two to use in your social media marketing plan. Join us!

Social Media Brand Strategist Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC.  Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life; Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche. “I highly recommend Karen Yankovich as a speaker. She recently presented to our Texas Women in Business group and had our audience fully engaged with her incredible presentation on Profitable Social Media.”  ~ Megan Tull, Leadership Training Expert   To book Karen for your next event contact Sue Falcone at 888-766-3155 or click here:   Book Karen Today

Go for the True Followers!

googlecanlearnSocial Media can work for any business if the right strategy, mindset, and work ethic is in place!

We have seen many people jump into Social Media thinking they do not have to interact or communicate with those that choose to follow them, and by just putting great content out there they will received increased business!

Or on the other hand, we have seen those that will not touch Social Media, stating there is no data indicating that it helps anyone at all, it is too time consuming, and a waste of time! Tell that one to the thousands that are seeing success every day!

You do not increase or grow your business by the quantity of the numbers you have following you, it is by the quality of people you have that are liking, sharing, and interacting with you that really counts.

Social Media makes it easier and faster to develop relationships with true followers, fans, and friends.

Make conscious choices of who you follow, and who you allow to follow you! Everyone is not your target audience, only those that like, trust, and want to get to know you!

Don’t write off Social Media as a fad, or that it doesn’t work for you, until you check out how you are approaching and working at it.

We believe in the value of Social Media both for those that are working or wanting to work for others, and all business owners!

Let’s choose to do it right!  Love to connect with you if you want to build a relationship where we can help you, and you see how you can help us.

Our friend, Zig Ziglar, had it right when he shared:
“You will get all you want in life, if you help enough other people get what they want first!”

Have a Remarkable Social Media Week!

Sue Falcone
Founder and CEO
Simply Sue Speaks
Global Booking Agency

 

 

Can Social Media Replace the Personal Customer Touch?

social mediaHow many times have you heard  “we don’t have to make commitments to speak with our customers anymore, we just text, email, or send them a DM on their Twitter account!”

Really? Is that the only way a vibrant growing business, association, or non-profit communicates with their customers now? How many of our customers are still wanting to live in the “good old days” when you contacted a company you got a real person, or when you entered your favorite store someone greeted and asked to help you?  I am seeing more and more complaints and it has nothing to do with the age or stage!

People are wanting that special touch, along with being in touch on all forms of Social Media too! How can we provide both?  Here are some surprising, startling facts from the Office of Consumer Affairs and American Express that we need to know in order to plan our business strategy. Remember  “without a customer we don’t have a business!”

Did you know:

  • It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
  • For every customer who bothers to complain, 26 other customers remain silent. 
  • According to consumers, customer service agents failed to answer their questions 50% of the time.
  • 80% of Americans agree that smaller companies place a greater emphasis on customer service than large businesses.
  • In the last year, 67% of customers have hung up the phone out of frustration because they could not talk to a real person.
  • 70% of buying experiences are based on how the customer feels they are being treated.
  • Almost 9 out of 10 U.S. consumers say they would pay more to ensure a superior customer experience.
  • On average, loyal customers are worth up to 10 times as much as their first purchase.
  • 59% of 25-34 year-olds share poor customer experiences online.
  • Failing to respond to a customer either by phone or social media is perhaps the absolute worst thing you could do.

The current data supports that our customers of today want to be valued, and appreciated and will even pay higher fees to receive the best experience possible! How you do that depends on the customer.

My company loves Social Media and the valuable contacts, fans, customers, and friends we connect with; but Social Media cannot replace what we still love more which is: hearing their voices, seeing their faces, and enjoying quality time with them to be able to serve them in the best possible way that they so richly deserve!

Getting to know our customers is so important! Can Social Media do that for us?  Lots of times it can get us on their radars, but we still have to take the time to reach and contact them one on one either by phone, in person, Skype, FaceTime or Zoom.  They need to know we are “real people” interested in them first-not just in what they can do for our businesses!

The main part of creating that great customer experience is to make sure we follow-up and do what we promise and commit to them, or they will go somewhere else!
We hope you have a wonderful Fall season and a great rest of the year! Finish strong and keep in mind that giving the best customer experience possible is the way to having more referrals that you didn’t even have to ask or market for!

Sue Falcone
Founder and CEO
Simply Sue Speaks Global Booking Agency

Periscope, Are You Scoping? Tips to Be the Best!

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Periscope,  https://www.periscope.tv/ is the latest live streaming App owned and launched by Twitter in March 2015! It has taken on a global life of its own, where you can quickly share your message in person anytime, it’s easy to set up using your mobile device-phone or iPad, Twitter account and the App, and you can network with others all at the same time as you are learning and sharing with others!

A few of my favorite “Scopers” are:
Carol Andrews- https://twitter.com/carolandrewsnc who is a speaker here at our agency
Kim Garst-https://twitter.com/kimgarst
Sue B Zimmerman- https://twitter.com/suebzimmerman
Ja’Net Adams-https://twitter.com/JaNetAdamsSpeak
Joy Cook-https://twitter.com/joycookpr
Scott McKain- https://twitter.com/scottmckain,
Heather Heuman- https://twitter.com/heatherheuman

What prevents most people and businesses from doing live streaming is FEAR! It is a reality wake up when you see yourself speaking and all the action that is going on live! Content, connection and being visual always attract people to your business. I see how being on Periscope and listening and interacting with others, and then doing “scopes” yourself can be such a great Social Media addition to your business strategy. To overcome that #FEARfactor you can always do “private” posts where you can practice before going public!

Did I create enough excitement for you to want to download the App and dive in?  Some suggestions first before you go live:

  •  When setting up account include your picture, and fill out your profile completely.
  •  Take time to watch other “scopes” before you do your own.
  •  Be natural and confident of who you are and what you do.
  •  Avoid being a distraction: don’t adjust your clothes, use profanity, or go too long.
  •  Make sure you are using Wifi, otherwise your data plan could explode.
  •  Plan on having featured guests, either live or by Skype.
  •  Always have a CTA-Call to Action.
  •  This is not a perfect science, be patience, keep broadcasting the replay will be fine.
  •  Your broadcasts are only available for 24 hours, subscribe free to http://katch.me/.
  •  Be a great follower when you listen to others. Comment, give hearts, & share them.
Sue Falcone
Sue Falcone

I love Periscope for our business, and the ability it allows me to showcase and interview our Talent and staff! I normally do two scopes a week, or when things come up I urgently want you to know about; and then I listen to others daily!   Follow us at @simplysuespeaks, and look forward to “scoping’ with you!

 

 

 

 

It’s Not Enough Just to Be ON Social Media!

businessrelationshipsIn looking back, when Social Media first started becoming the new business and personal  “buzz” I wondered: “what is this really all about? Should I just jump in not knowing why, or should I develop a system and process to make the best use of the options available and optimize the use of my time?”

I’m a “life long learner” so I wanted more information about the why, and the potential benefits for my company, the talent I represent, and my personal life!  I also wanted to know what were all the Social Media options available to me, and were they really “FREE” as everyone was sharing?

I have now come to the conclusion that:
Social Media is here to stay and there are many different forms of it
There is a place and a plan for every business and person to be involved in
This is where our clients, audiences, future business, and friends hang out
With a plan and purpose you can connect with the world 

But the key to making it work for you, says Social Media “Guru” Tracy Taylor of TNT Marketing, http://www.tntmarketing.guru is how you use it! TracyTracy shares: “it is not enough just to be there and share occasionally what you want from others, but it is to daily connect, communicate, share, and engage, with your current and future clients.”  She has facts to back up the benefits and value, and consults with her clients to show them how to have a Social Media strategy that will grow their businesses. Feel you can’t take the time to make it work? Tracy offers additional services of partnering with you to actually do your posting and checking on the progress of the strategy you have chosen.

For me it is connecting with people, so I don’t have to make “cold calls”, or be away networking for long periods of time! I connect with people on Social Media first and then see and listen to what they have to say, and they do the same; so that when I ask if I can contact them it is a natural way of access and a more rewarding conversation. It is not unusual for me to walk into a large event, even if it is not located where my headquarters are, and have people come up to me and say: “glad to meet you, we are connected on Social Media, and I have been wanting to meet with you!” There is no other way I can reach so many with one posting such as I am doing here!

Julie AustinJulie Austin, one of our unique talents at my company, who is an inventor and expert on innovation, shares that “Social Media is key to creating and introducing new products, selling globally, and being there at the right time to enter new markets.” She shares nationally “how to beat your competition through innovation, which starts with great ideas!”  She then shows you how to change the way you do business, save your company money, make your employees happy, and how to think like an innovator every day.

Social Media has become our outlet to the world, whether through your website, blog, or choice of networking sites to best use your time and energy. To be effective at the wonder of it all, you have to be current in your use of it! That means it is “not enough just to be there”, you have to keep wherever you have chosen to be: current, updated, fresh, and remember there are people on the other side looking at who you are and what you share and making the decision to do business, be friends or partner with you!

I value your Social Media connection with us, and check out our Talent here on our current website when you need a Speaker, Presenter, Entertainer, Executive Coach, or Author for your upcoming event!  Keep checking back as we will be launching a new website that you will love as much as we do!

Sue Falcone
Sue Falcone

 

 

 

The State of Twitter and 10 Mavericks You Should Absolutely Follow

ReBlogged Post via HuffingtonPost.com

twitter5I received an interesting email earlier this week from Twitter congratulating me on my five-year anniversary on the site.

Five years? Is it really possible?

I have been a huge fan of Twitter right from the start, but still, incredibly, many people are not. I know this is way too simplistic, but to me Twitter sentiment falls into one of two categories: the true believers and the haters.

The conversation from the Twitter haters goes something like this:

Twitter is a complete waste of time. The site is full of endless dribble about what someone ate for breakfast and spam trying to sell me something I do not want or trying to take me somewhere I don’t want to go.

For I, and many of the true believers, Twitter is the most powerful marketing tool I use and a fundamental part of my business growth strategy. Twitter is my number one source of traffic, period. It is the primary distribution channel for my blog, along the way helping me to become one of Social Media Examiner’s Top 10 Social Media Blogs. It is also my top list building tool, a huge feeder to many of my other social media sites and the source of many of my speaking, coaching and other business leads.

I am in the social media business, so it makes sense that it would work for me, but can Twitter be used by all types of businesses? Yes, I think it can. Apparently a lot of other people think it can also as the business side of Twitter appears to be moving rapidly in the positive direction. They are a public company now, so the information is readily available. Here are just a few nuggets from the Q4, 2013 financial report directly from Twitter:

  • There are now 241 million active users (MAUs). This is a 30 percent increase year over year!
  • There are 184 million mobile MAUs; 76 percent of all MAUs are mobile!
  • Timeline views reached 148 BILLION in Q4, a 26 percent increase year over year!
  • Q4 revenue was $243 million, up 116 percent year over year and adjusted full year earnings were $75 million.

Plus, in just the last quarter, Twitter has launched television conversation targeting, tailored audiences, conversation tracking and promoted accounts.

So, hopefully I have made my point. I have been and will continue to go ALL IN on Twitter. If you are smart, you might want to give some serious thought to going all in yourself.

At a minimum, you should be following and paying attention to what the thought leaders, real experts and Twitter “mavericks” are saying and doing on Twitter. Here are my “10 Mavericks You Should Absolutely Follow on Twitter”:

Gary Vaynerchuk (@garyvee): Raw and unbridled, Gary tells you exactly what is on his mind and what he is passionate about: wine, the Jets, his blown out knee, the future of social media and where the puck will be. Caution, some of his language is a little “colorful.”

Jeff Bullas (@jeffbullas): Jeff is a content-generating and distribution machine and, more than just about anybody out there, uses Twitter to provide value, value, value.

Ian Cleary (@iancleary): Probably the smartest and definitely the most analytical social media and tech expert, Ian writes prodigiously for the Huffington Post, Social Media Examiner, RazorSocial and a number of other high-profile sites. He is also THE person to follow if you want to keep up with the latest and best social media tools.

Mari Smith (@marismith): Mari is the undisputed social media queen of Facebook (facebook.com/marismith) but she also does a great job distributing content, connecting with her followers and just being generally helpful on Twitter. Plus, she is one of the genuinely nicest people I have ever met.

Mike Stelzner (@mike_stelzner): Mike is the man behind Social Media Examiner (@smexaminer). If you do not know, Social Media Examiner is an information hub for all things social. This one is a no-brainer. You should follow both of these accounts if you want to be plugged in to what is happening on the social media landscape and the man who steers the ship.

Joel Comm (@joelcomm): Joel has been in the social media business long before they called it social media. Read the succinct bio at the top of his Twitter page: “I connect dots;” and that is exactly what he does. In addition to following him on Twitter, I suggest you read his book Twitter Power 2.0: How to Dominate Your Market one Tweet at a Time. It’s brilliant!

Jessica Northey (@jessicanorthey): If you want to see how one person can digitally attack a single industry from all sides, Jessica is the person to watch. In addition to 545,000 Twitter followers, she is included in the circles of 1.4 MILLION people on Google+. Who cares if you like country music or not? Follow Jessica to watch a virtuoso at work.

Brian Carter (@briancarter): Brian is the author of the best-seller, The Like Economy – How Businesses Make Money with Facebook. He is also a master social media strategist having worked for many major companies, brands and organizations. Most of Brian’s Twitter presence is centered on how businesses can use social media to actually make money. I like that!

Jay Baer (@jaybaer): Jay is one of the leading proponents, teachers and evangelists of “pull marketing.” As he so eloquently laid out in his book YOUtility, the companies leading and winning using social media will be the ones who realize their true value comes from being useful to people. Following him on Twitter will definitely be useful to you.

Ted Rubin (@tedrubin): Ted is a Chief Marketing Officer by position and commonly referred to as the most influential and followed CMO on Twitter. He’s a Forbes Social Media Power Influencer and a brilliant “sharer” of information on how you can use Twitter to drive your marketing efforts.

As a disclaimer, I will say that I have personally met and know just about everybody on the list above. There are certainly many deserving others that would be included on a more detailed list. These 10, however, have had a tremendous influence on me personally, my business and how I use Twitter.

So who makes your list of people who have influenced you most on Twitter? I would love to know in the comments section below.

New Ways of Communicating: by Debbie Fuchs

I have a fascination with things modern and technical. I have an iPhone, a DVR, a computerized HE washing machine and a MicroCell tower in my home to boost cell phone reception. I keep up with friends, family and work through Facebook, Twitter, LinkedIn, Foursquare, Pinterest, Google +, texting and that old-fashioned thing called email.  Sometimes I’ve gone for weeks not actually speaking to my mother, father and sister and only texting, emailing and exchanging thoughts on Facebook. I haven’t handwritten a letter, besides a thank-you note, in years. I’m a thoroughly modern communicator.

That being said, I also prize my grandmother’s 50 year collection of cookbooks.  One hardback cookbook has a copyright date of 1940, and my favorite one is the “Joys of Jello” circa the 1960’s. Inside, I found other treasures which were handwritten Jello recipes on index cards. I imagine the index card recipes were gathered by my grandmother scribbling them down while visiting one of her sisters, at a Garden Club meeting, after church, or as she passed a friend in the grocery store.

The cookbooks have that ‘old’, thrift store, moth-bally smell to them. Yellowed pages, dried dampness, the standard ‘courier’ type font used by publishers in bygone eras. They’ve been stored away for years while she’s been in semi-assisted living; she didn’t need them, but she kept them.  Her collection also includes years of Guideposts, AARP magazines, the Friend’s Home newsletter, articles cut out of the newspaper, and all kinds of documents from the Veterans Administration.

I often marvel at my grandmother and her times. Born in 1923, she experienced World War II just barely out of her teens, married, experienced her young, dashing, WWII bomber pilot husband come home disabled and managed to raise FOUR boys and one girl without video games,  DVDs, cablevision, a microwave, pizza delivery, cell phones and only one bathroom.

It makes me think how did she raise her own family, work, volunteer and keep up with my grandfather’s VA hospital visits and paperwork? How did she communicate and keep up with so many things? Simple – she put forth the effort.

She was and still is a ‘communicator’.  .” I remember whenever I phoned my grandparents, they both picked up quickly. They were always ready for a good chat. Her phone rolodex looked like something from AT&T headquarters.  She had info on EVERYONE in the family – birthdays, anniversaries, weddings, who was related how, names of towns/streets where people lived, etc.

When I was old enough to start noticing, I saw the ‘grizzly-mama’ in her come out. “Don’t sass me.” “Because I said so.” “That’s the way we are going to handle it.” “I expect an answer.” “I need a yes or a no.” “Sit down and hush up.” “I’m ready for you to come to the table and eat.” There was no time-out in her day. Even at the age of 89, when she was moved into full assisted living earlier this year, she still directed where she wanted her side table, flashlight, Bible, pictures and welcome mat. If it isn’t done to her satisfaction, she doesn’t sit and brood, she communicates right away to her oldest son, my frazzled 65-year-old father.  She knows when her assigned lunch and dinner seating times are, her weekly hair appointment, what time and channel Wheel of Fortune is on,  and her daily blood pressure. She wants to KNOW about her world.

My inquisitiveness about the world must come from her.  I have a need to communicate. I’ve always wanted to be up on the latest things, be in the ‘know’, see the latest movie or television series and be part of the newest social media outlet.  I get frustrated when people don’t return phone calls, texts, emails, direct messages on Twitter, acknowledge them or poo-poo them.  I understand the need to ‘de-plug’ but it irks me when I hear people say “oh, you emailed me? I haven’t checked my email in a couple of weeks” or “I set up a Facebook/LinkedIn/Twitter account but never go on there, I just don’t have time for all that.”

Really? Do you check your front yard’s mailbox? Say hello back to a bank teller? Answer the door when the neighbor knocks? Return a smile or pleasantry to a passerby? These are all ways we ‘communicate’.  And, technology is changing the way we communicate.  There’s still a real, breathing, person behind that Facebook account, Twitter @ handle and cell phone.  Maybe your neighbor texts asking can she borrow a cup of sugar, but it’s still the same message, just a different delivery. And, she still has to walk over to get it. They haven’t figured out a way to send sugar through the communication satellites…..yet.

I understand and embrace we are all not wired the same. Just as some people don’t like chocolate or sweets, others eat dessert first and work backwards at dinner (like me).  For some, these modern messages appear as goobly-gook jarble and it’s just too much.  However, just as I cannot live on chocolate, I must find a way to incorporate veggies and salads into my daily life, or I’d be a raving sugar-high lunatic.  And, I’ve found a way to actually enjoy them by seeking out chefs and cooks for recipe suggestions (on Twitter, Pinterest, Facebook and the old-fashioned thing called asking friends for recipes and writing it down on index cards).  I have found a way to enjoy the goobly-gook jarble of healthy eating even though I’m not exactly ‘wired’ for that.

The same goes for modern technology – how can it help you communicate, create opportunities, while still keeping your sanity? You have to put forth the effort and take charge of the communication and messages. Don’t set up a Twitter account if you never log on. It’s like showing up a party and disappearing into another room.  If you only want to learn LinkedIn, tell people to only connect with you there and CHECK IT. In this age, you really need to bite the bullet and use email.  If your children (young and grown) only respond to texts, then TEXT them, and get an unlimited data plan. Complain all you want that ‘no one ever calls, writes, etc you’ but they are right at the other end of that cell phone, I guarantee it.  Same message, different delivery.

I imagine if my grandma was raising children today, she’d have an iPhone with a pre-programmed text to go out at 5:45 pm to her five children – dinner in 15 minutes, be ON TIME.  An App to let her know when the Jeopardy pot was up to 100K, peach cobbler recipes texted to her from her sister, she’d schedule her doctor’s appointments and prescription refills with a touch of a button, a Twitter account to watch grocery deals (5 kids after all…) and she’d probably be in charge of St. Benedict’s Facebook Group Page. But, she’d still have those index cards for when she ran into friends. And, she’d still tell you if she didn’t like where you put her welcome mat.

Same messages, new ways of communicating.  Don’t forget to acknowledge people and always carry index cards.

And, I’m keeping all those cookbooks.

Happy communicating,

Debbie Fuchs

Owner- Communications Public Relations and Team Member here at “Simply” Sue Speaks!

 

 

 

Facebook- Is It Good for Your Business or NOT?

Facebook has over 900 million active worldwide monthly users; and becoming one of the major social networks for both your business and personal life.

Whether you are a business owner, or work for a company this site is fast becoming a place where you need to be. But the question of how to accomplish that effectively is the reason for today’s post.

Even though Facebook provides for small to midsize business owners, the opportunity to have a separate business/fan page at no charge, less than 40 percent have taken advantage of it.

This results in both personal and business content being posted on your profile page, and being sent to the same audience. 

Does this help your business?  Many think they are saving time by doing this; however your customers and clients will be able to see things which may not be appropriate when you are seeking to build a great working relationship with them.

Recently I have been amazed at some of the posts and pictures I have seen come across my personal timeline. Some of it is not appropriate to post anywhere, let alone know that your business community and network is seeing it too.

I want to urge each of us to THINK about the impact before we ever decide to respond to someone else’s post, share a picture or note, or post about our business and life.

One of my team members, Carol Caffarel, shares this about posting to Facebook:

          “If you can’t publish it on the front page of the newspaper, or hear it on the nightly news, don’t do it!”

Because the truth is, that is exactly what we are doing when we answer or initiate a post for all to see. 

What do you think is appropriate for our business customers and clients to see? How about: our political views, our religious views, our social views, our health status, our financial situation, our use of inappropriate language, our bad grammar and spelling, our family, our pets, where we go, whom we associate with, how we react to the latest world news, or how much information and time we are spending sharing on FB?

To be a successful business or non-profit on Facebook, you need to have a business page, and not use your personal profile to establish your business presence. Did you know, Facebook has the right to cancel your account if you are using it for anything other than the name on the account? I am not sure how strictly that is enforced, but it could happen.

Facebook, when done with the right content and plan, can help you grow your business and network resulting in: gaining exposure, increasing creditability of your business, re-connecting with business contacts, and meeting new people to expand your network.

I want that for each of you; but it will only happen when you make a conscious choice to be excellent in your business and realize the gift Facebook can be to your business when handled professionally. Otherwise, be prepared for people choosing to “unlike” you;  and it is hard to recapture that audience once they are gone.

Have a great Facebook week!