Category Archives: Branding

Branding and the World Series!

It’s a great Friday in Washington, D.C.!!! 

If you are a sports fan, you know the Washington Nationals are in the World Series and playing at home tonight. This will be my first ever World Series Game and I’m SO excited!!!

My son is even coming home from college to go with us so I get an extra bonus. 

Since it’s Friday, that means it’s time for this week’s Get Famous Friday PR Tip. I’ve started incorporating case studies in these so you can see the impact and why you want to get started TODAY! 

This week is an incredible story of how branding and positioning led to something amazing. Watch the video and see. Like this tip? You can still get my new book, The DIY Guide to FREE Publicity for only $0.99 and lots of extra goodies with it. Go to to learn more.  

Imagine what just one media hit will do for your business. It’s a game changer! It’s another PR Success Story – Congrats to our very own Visibility VIP rockstar, Connie, who got yet another great article. This time it’s in Thrive Global. you want to learn how PR can change YOUR business, let’s set up a call at   Book Christina for your next event:

Are You Newsjacking?

One of the easiest ways to get media exposure for your business is by taking what is already in the news and bringing it home and/or establishing yourself as the expert on that topic. This is known as “newsjacking.”  

A media cycle starts with the breaking news. After that, the media is looking to add to the story. What is your expertise on the matter? What is your “spin”? What information can you provide to keep the story going and position you as the industry expert?

There are many sources providing studies, statistics, and information on your industry that provide good data that you can use to create a news story. If it’s a national study, what does it mean for your local market or specifically for your aspect of your industry.

Another thing to look at is what is happening in the news that is trending. Look at and Twitter trends to see what people are talking about. It doesn’t matter if it’s not happening right in your own backyard. What would it mean if it was happening in your area or in your industry? What would the ramifications be if it were where you are?

If you disagree what someone in your industry is doing and that makes news, provide your opinion on the subject and why you think what they are doing is wrong. The media loves to hear the other side of the story so if you can provide information on that aspect of it, you will be more likely to get media coverage.

What can you “newsjack” to position yourself as the expert and provide expert information to the media on a trending news story?

Christina Daves is a do-it-yourself Publicity Strategist. She is the best-selling author of, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business, that shares her journey of getting exposure for a product she invented. As a sought-after Keynote Speaker, she brings all the information to help you and/or your company “Get Visible!” Christina taught herself everything she could about generating her own publicity. She has appeared in over 1,000 local and national media outlets including: The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more. She also has a regular segment on Good Morning Washington. Last year alone, Christina, together with her clients, reached over 873 million views and generated over 8 figures in sales from free publicity. To book Christina for your next event contact us at 888-766-3155 today!

Social Media and Branding in Your Job Search with Carol Andrews

On Monday, February 17th, I had the opportunity to speak with a group of job seekers at the Triad Job Fair in Kernersville.  It was an interactive exchange on Social Media and Branding.1898201_652952571435709_1678082217_n

I love this topic because every day there is a new way to utilize social media for business.  We owe it to ourselves to keep updated on the next, new, best thing but the reality is most of us have neither the time nor inclination.  So when I approach a workshop, I want to make sure participants have at least the basics.

I knew my topic and have a wealth of do’s and don’ts for social media, but I wanted a new and personal story for added impact. The day before I was to present I found it, or maybe it found me.

Sunday, started as one of those days that I would have much preferred going back to sleep over going to church.  However, while there, I ran into a dear friend I hadn’t seen in months and we decided to pack our work up and tackle it at her lake home.   Oh the reward for obedience!

We caught up on family and friends while walking down to the dock, and then we went back inside to get down to work. I was thinking about my workshop and she was finalizing her Monday reports..

Both of us realized work is much more enjoyable when you can look out on the wonder and beauty of nature. Once settled, I started outlining my workshop.  My friend, Mena Parrish, the General Manager of the J H Adams Inn,  High Point, NC,  was preparing for a new week, as well.

I love how Mena takes multi-tasking in stride and graciously answered my questions about social media and branding. photo 2

There is no question that with technological advances of today there is very little separation between our professional and personal lives.  (That’s pretty evident this day as we worked on two separate business models while enjoying the lake. Personal wi-fi in an otherwise cable-free zone allows it.)

My first question was simple: How can something you find on social media impact a current or potential employer?

She gave me this story that is a great lesson to us all: “Years ago, we had booked a big party for Architectural Digest during Furniture Market and I bought dresses for our staff that went with our theme.  I thought they were cute, but went on Facebook and saw one of my employees was complaining about ‘her boss’ making her wear some ‘stupid’ dress.  I posted in her comments section: ‘You never know who your friends are!’”

With a smile she added: “That post soon went away.” Now I had a real life story for my group that would resonate and hopefully have everyone thinking of prior posts.  The truth is: even if you are not friends with your employer on social media and even if they aren’t following you, negative comments always come back to haunt you! If not in your current job, they might keep you from the job you are seeking.

Best Advice:  Don’t post anything negative! I asked Mena about her top do’s and don’ts for posting to social media. She willingly shared these:
Don’t Post –

  • Your party pictures
  • Your risqué pictures
  • Crude comments
  • Negative comments
  • Abilities you really DON’T have

Do Post –

  • Family involvement pictures
  • Community involvement pictures
  • Pictures of you doing jobs you want

She advised:  “those family and community photos can show a prospective employer or current employer your level of loyalty and commitment.
If I know someone has a family but I never see a mention, it’s natural to wonder why.”

CaroljobfairAs expected, what Mena shared with me led to a lively discussion with job seekers at the Triad Job Fair in Kernersville, NC the very next day. In my workshop, we searched each other on line, to see what they could find out. We practiced making short video clips.  We perfected tag lines and key words that would link applicant skill sets to an employer search. My participants found, though, the exercises were much easier said than done.

They were looking for answers to these questions:
How would you describe yourself?
What do you want to do professionally?
Why do you like you and why should I?

I’ve learned in doing this for myself that the simplest questions can be the hardest to answer.
We can describe our friends but we have trouble describing ourselves.
We shy away from putting labels on what we really want.
We talk about things on social media that don’t forward our brand.

Here is where technology can be a very useful tool in defining and perfecting your brand.  We have every tool we need to update our look, image and message; on a daily basis. In many cases it is as close as a smartphone.

One of my favorite moments of the day came when we were able to show a participant how simple it is to update a profile picture.  Cindy Creed stood up and in the time it took to unlock the phone and pull up the camera, we had a picture that she is now using for her LinkedIn profile.Cindyjobfair

Here’s what’s cool, you can take as many ‘selfies’ or videos as your memory chip allows. If you don’t want to do it yourself, ask a friend to help.

What’s the point?  If you want something different you have to become your best advocate.  To advocate you have to be able to sell yourself in everyday conversation; a 6 second conversation.

Building confidence in defining your wants and abilities is key to landing the position or opportunity you want.  In other words, when you know your brand you can sell your brand.

I really have to thank the Kernersville Chamber of Commerce   for affording me the opportunity to share Finding Solutions for Media Presence to a wonderful group of local job seekers at this year’s Triad Job Fair.  Happy hunting, new friends!

Carol Andrews

As a Speaker, Journalist, TV Media Personality, Corporate Trainer, Author, Blogger, “Carol is the ‘real deal’ shares Anne Wear, former News Producer at WGHP Fox 8.

As a speaker and coach, Carol Andrews takes a common sense approach, laced with laughter, to inspire and help people of all ages to be their best. From children to CEO’s, she has helped audiences find tailored solutions to often difficult subject matter.

Seen by thousands as week-end News Anchor on WFMY-Channel 2- Greensboro, NC and currently writing her next book, Carol says the key to success is: Be Grateful, Be Respectful, Be Kind, and Be Willing to Laugh!

We want to welcome Carol Andrews as the newest addition to our Professionals here at “Simply” Sue Speaks!  Click Here to book Carol as your next Keynote Speaker or Seminar/Workshop Presenter.