One of the easiest ways to get media exposure for your business is by taking what is already in the news and bringing it home and/or establishing yourself as the expert on that topic. This is known as “newsjacking.”
A media cycle starts with the breaking news. After that, the media is looking to add to the story. What is your expertise on the matter? What is your “spin”? What information can you provide to keep the story going and position you as the industry expert?
There are many sources providing studies, statistics, and information on your industry that provide good data that you can use to create a news story. If it’s a national study, what does it mean for your local market or specifically for your aspect of your industry.
Another thing to look at is what is happening in the news that is trending. Look at trends.google.com and Twitter trends to see what people are talking about. It doesn’t matter if it’s not happening right in your own backyard. What would it mean if it was happening in your area or in your industry? What would the ramifications be if it were where you are?
If you disagree what someone in your industry is doing and that makes news, provide your opinion on the subject and why you think what they are doing is wrong. The media loves to hear the other side of the story so if you can provide information on that aspect of it, you will be more likely to get media coverage.
What can you “newsjack” to position yourself as the expert and provide expert information to the media on a trending news story?
Christina Daves is a do-it-yourself Publicity Strategist. She is the best-selling author of, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business, that shares her journey of getting exposure for a product she invented. As a sought-after Keynote Speaker, she brings all the information to help you and/or your company “Get Visible!” Christina taught herself everything she could about generating her own publicity. She has appeared in over 1,000 local and national media outlets including: The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more. She also has a regular segment on Good Morning Washington. Last year alone, Christina, together with her clients, reached over 873 million views and generated over 8 figures in sales from free publicity. To book Christina for your next event contact us at 888-766-3155 today!